Exceedra is now part of TELUS Consumer Goods

Table of contents 

Exceedra software: Designed to support consumer packaged goods companies

Data-driven trade promotion management and retail execution is critical for Consumer Packaged Goods (CPG) companies. That’s why TELUS Consumer Goods acquired Exceedra and wove its software into TELUS’ powerful trade promotion management and retail execution tools. 

How Exceedra Software improved trade promotion management 

Exceedra Software, formally known as Cube Software, integrated business planning and optimization analysis to improve performance in trade promotion management for CPG companies. For two decades, Exceedra Software earned itself a stellar reputation, equipping fast moving consumer goods companies with smart sales and distribution capabilities. It grew exponentially from a small integrated business planning company (operating primarily in the UK) into an award-winning, global organization. The company drove tremendous value for CPG companies across the world by integrating business planning and optimization analysis to improve overall performance in trade promotion management.

Exceedra Software acquisition drives new solutions

TELUS Agriculture & Consumer Goods acquired Exceedra in September 2020. TELUS connects CPG companies with advanced technology to unlock valuable data, enabling each contributor in the full value chain to achieve greater efficiency, collaboration and profitability. Today, Exceedra Software powers two TELUS solutions:

Discover how these two offerings can enhance your business and boost your bottom line.

Optimize trade promotions with TELUS Trade Promotion Management 

Now more than ever, CPG companies need to optimize their trade spend and improve control and decision making with better visibility across customers. Regional sales leaders also need the freedom to operate their businesses based on local market dynamics and, therefore, require a standardized global process for managing trade promotions. 

TELUS Consumer Goods’ solutions are designed to help optimize your workflows, investments and operations. We help CPG companies optimize the ROI on their trade promotion spend, accelerating your business growth. 

TELUS Trade Promotion Management offers a competitive advantage by helping CPG companies simplify planning for every aspect of their promotional strategy across both retail and foodservice. 

Key benefits and capabilities of our software 

TELUS Trade Promotion Management connects the CPG and foodservice industries with advanced tools that can improve profitability, visibility, agility and responsiveness resulting in reduced trade spend waste, more efficiency and less risk. Our solutions can help you manage, plan and gain a deeper understanding of your promotions. It helps you measure and optimize promotional plans to drive ROI, volume, revenue and margin growth. With three distinct trade promotion management product solutions, our software helps CPG and foodservice manufacturers of all sizes maximize promotional effectiveness and ROI. 

Leverage TELUS Trade Promotion Management to help drive better trade spend performance. It enables you to plan, execute and analyze every aspect of your trade strategy to find out what works and what doesn’t. Its features allow you to:

Want to incorporate our trade promotion management software but not sure how to get your colleagues on board? We can help.

Align your sales strategy and execution with TELUS Retail Execution 

TELUS Retail execution software is designed to automate your sales team’s point of sale (POS) interactions so they can focus on improving the availability, visibility and salability of products in store. Manufacturers use it to better monitor retailer compliance, manage inventories and execute promotional tactics.

Key advantages and capabilities of our retail execution software 

Our software can help you streamline your in-store activity. It enables your team to better plan, execute and meet compliance standards, so your sales teams can prioritize increasing margins and gross revenue. Its data, analytics and reporting capabilities let your sales team detect and address issues swiftly.

Our software also enhances the quality and analysis of your data collection. This enables your management team to generate actionable insights and reports which can be used to foster better planning and data-driven decision making, ultimately leading to retail success. It’s the ultimate solution for your business when it comes to optimizing your field personnel’s time at their stores and helping to maximize profit on the shelf. 

TELUS Retail Execution connects your sales team directly to your centralized systems. It can also help streamline sales, merchandising and delivery interactions at the point of sale. These efficiencies can speed up in-store visits and audits, allowing you to report and remediate issues more quickly. It also helps you create optimal orders through guided selling.

When it comes to its analysis capabilities, like showing you how you are performing in-store, it enables you to see category, brand and SKU performance against your competitors. It also gives you better visibility into reduced sales lost to out of stocks.

In terms of its capabilities around enabling better retail execution management, strategy and planning, it will help you execute better sales strategies based on shelf and category share. It will automate route optimization and territory planning. And it enables you to manage, update and trace promotional execution, allowing you to understand whether planned promotions were implemented as intended.

Grow your business with solutions from TELUS Consumer Goods 

If your business is ready to optimize trade spend and retail execution strategies that can help boost your bottom line, increase your ROI, enhance compliance and minimize risk, TELUS Consumer Goods can help. Thanks to our industry-leading expertise, and strategic acquisition strategy of key software companies like Exceedra Software, we consistently deliver the best solutions possible to CPG companies around the world.

Drive growth for your business through data-driven decision making.

Talk to an expert