Driving profitable growth: TELUS Consumer Goods product updates
Product release – Summer 2025
We're excited to share this season's product updates, showcasing our continued investment in intelligent, AI-powered digital tools that improve promotional effectiveness, enhance operational efficiency and enable data-driven business decisions for consumer goods companies.
Across our TELUS Trade Promotion Management, Retail Execution, Sales Enablement and RGM Analytics solutions, these enhancements were designed in collaboration with real users to solve practical workflow challenges – helping you to optimize trade spend, maximize sales performance, and unlock new value.
Advanced mobile and analytics capabilities
Learn how our enhanced trade promotion management, intelligent retail execution and AI-powered sales enablement tools are driving measurable results for companies.
Enhanced TELUS Trade Promotion Management: streamlined workflows and mobile capabilities
TELUS Trade Promotion Management (TPM) software and services continue to evolve across TPM Enterprise, TPM Professional and Trade Promotion Optimization, enabling CPG teams to streamline workflows, optimize planning processes, execute with greater efficiency, work smarter and reduce manual effort while accelerating decision making through enhanced mobile capabilities and intelligent analytics.
On-the-go workflow solutions
TPM Enterprise mobile companion app - Approve offers and manage trade programs on the go with streamlined workflows designed specifically for retail and foodservice teams
Streamlined settlement processing
Mass claims approval in TPM Enterprise - Process multiple settlements simultaneously in a single click, dramatically reducing administrative time during high-volume periods and improving operational efficiency
Integrated promotion planning
Enhanced calendar approvals in TPM Professional - Edit and approve promotions directly from the calendar interface with mass action capabilities and immediate visual updates, streamlining promotion planning workflows
Performance intelligence and intelligent decision tools
Trade Promotion Optimization analytics - Improve your ROI with opportunity finder capabilities that provide detailed answers to pre-generated queries, quickly aggregating metrics and KPIs for data-driven insights
Scenario mining and proxy planning - Leverage historical data to build planning scenarios faster while enabling planning for new product distribution where syndicated data isn't available
Coming soon: Enhanced forecasting capabilities and expanded analytics tools designed to optimize trade spend allocation and improve promotional effectiveness.
TELUS Retail Execution: AI sales recommendations and mobile tools
This past quarter, we've been enhancing our retail execution software with intelligent tools designed to maximize field team effectiveness and streamline in-store operations, transforming field operations from reactive store visits into strategic, data-driven opportunities that increase sales performance and operational efficiency while delivering measurable value to early adopters across diverse retail environments.
Key capabilities include:
Intelligent sales recommendations
Enhanced retail execution functionality - AI-powered sales recommendation engine providing store-specific order suggestions focused on availability, replenishment needs and seasonality trends to drive incremental sales and improve revenue per visit
Automated data processing
Automated data collection and processing - Optical Character Recognition (OCR) technology that extracts data from invoices, receipts and shelf labels while reducing manual errors and accelerating audit processes
Mobile-optimized field operations
Improved mobile functionality - Enhanced tools designed specifically for field teams to execute more effectively in-store with real-time data validation and processing, improving visit efficiency and data accuracy
Coming soon: Expanded analytics capabilities and enhanced mobile features for comprehensive retail execution management and performance tracking.
Ready to transform your CPG business?
From trade promotion management (TPM) to retail execution, TELUS provides AI-powered solutions that help consumer goods companies optimize operations and drive profitable growth.
TELUS Sales Enablement: AI insights, CRM tools and broker integration
New integrated sales enablement capabilities leverage enhanced data insights to help teams work more efficiently, identify and pursue the most valuable opportunities in competitive markets and close more deals faster while maximizing ROI on every customer interaction and improving overall sales performance metrics.
Key enhancements include:
AI-powered market intelligence
New operator insights from our Tastewise partnership - Access menu intelligence and white space identification directly within CRM to accelerate prospecting with AI-powered, data-driven recommendations
Streamlined sales operations
Integrated task and project management - Streamlined collaboration tools with automated workflows, centralized dashboards and mobile-friendly execution for accelerated sales cycles and improved team productivity
Enhanced partner collaboration
Enhanced broker agency integration - Improved communication and file sharing capabilities that optimize sales efforts across teams and partners
Coming soon: Advanced forecasting tools and enhanced CRM analytics for improved sales performance tracking.
TELUS RGM Analytics: advanced pricing intelligence and revenue optimization
(formerly TELUS TABS Analytics and TELUS Decision Insight)
Our enhanced pricing intelligence tools deliver revenue growth management (RGM) improvements that transform pricing strategy from intuition-based decisions into data-driven insights, enabling teams to make confident strategic pricing decisions backed by comprehensive shopper behaviour insights and competitive intelligence while optimizing revenue, reducing market risk and improving competitive positioning.
Key capabilities include:
Strategic pricing intelligence
Advanced price elasticity analysis - Proven algorithms that analyze own-price elasticity and complex cross-elasticity relationships while providing competitive intelligence and automated price monitoring for optimal pricing strategies
Consumer behaviour testing
Virtual shopping simulations and predictive modeling - Realistic store environments for testing pricing scenarios combined with award-winning simulations that generate predictive data correlating with market performance and consumer behaviour
Looking ahead: the future of consumer goods technology
These updates reflect our deep partnership with consumer goods professionals who've helped shape these features through real-world testing and feedback. As we continue building transformative solutions, we're empowering teams at all levels to work smarter and compete more effectively in North America’s increasingly complex marketplace.
Our vision is to be the market-leading consumer goods provider of advanced analytics, AI and machine learning capabilities. Our integrated software solutions are designed to transform how organizations operate – creating sustainable competitive advantages, driving market leadership and enabling teams to anticipate opportunities rather than simply react to them in today's dynamic business environment.
The future belongs to companies that can turn data into strategic advantages, and we're building the tools to make that transformation possible for every user, regardless of their technical expertise or company size – from innovative startups to Fortune 500 enterprises.
Ready to transform your consumer goods operations?
Discover product features & updates
Download product release presentationQuestions? Reach us at [email protected]
Thank you for continuing to trust us as a partner in your success.
