TELUS Trust Centre

Earning and maintaining your trust

Committed to building a friendly future, we put trustworthy data practices at the heart of everything we do. Our Trust Model prioritizes transparency, respect and security to ensure your personal information is protected.

The TELUS Trust Model

See how we use data to generate value, promote respect and deliver security.

Privacy first
We embed privacy into our products and services from the start, proudly putting your interests and information at the forefront of our work, and earning your trust.
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Human-centric Innovation
The future is friendly when data is used for good. TELUS uses data analytics to better understand your needs and preferences as well as de-identified data to enable safe, responsible innovation so data and technology can be used to help you, your community and society.
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Responsible AI
We believe in the responsible use of artificial intelligence (AI). We’re leveraging our technology and our position as a global leader in social capitalism to collaborate with the public and global thinkers to build a future where AI can deliver innovative and responsible social benefits.
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Learn how you can protect your information and privacy
TELUS takes strong measures to protect the privacy and security of your information, but we all need to take steps to protect our own data and our privacy online. We are committed to providing reliable resources and sharing best practices so you can protect yourself.
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Privacy first

Human-centric Innovation

Responsible AI

Trust & Safety resources

Trust in action

See how we are building trust with our customers and communities every day.

To advance AI responsibly, we must hear from all Canadians

TELUS is exploring ways to include all Canadians in co-creating a better future.

Building responsible AI together: How TELUS’ Purple Teaming brings everyone to the table

TELUS' Purple Teaming approach to responsible AI brings together diverse voices to test AI systems for safety and security.

How to build trust in technology

See how TELUS’ enterprise-wide effort to boost customer confidence in data works - and why it’s a priority.