Human-centric innovation
Data has the power to transform lives when used responsibly. With cutting-edge privacy practices and analytics, we turn insights into meaningful action helping our communities thrive. The future is friendly when data is used for good.
Transforming data Into insights for a better future
We unlock the potential of de-identified data to drive innovation, support better decision-making, and create meaningful change — always with your privacy protected.
Building smarter cities
De-identified traffic data helps governments plan new health services, alleviate congestion, and create better evacuation routes during natural disasters.
Improving healthcare
Data analytics reveal trends that aid in optimizing healthcare resources, predicting demand, and improving patient outcomes for Canadians.
Boosting local economies
Insights from aggregated data guide businesses and policymakers in making informed decisions to support sustainable growth and community development.
Data for Good: Solving problems that matter to Canadians
See how researchers are using data responsibly for remarkable social impact and data outcomes across the country.
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How Data for Good works
The program includes technical, contractual and procedural protections to ensure that strongly de-identified and aggregated network mobility data is used only by authorized parties for approved purposes that are socially beneficial.
Internal Review
Participating researchers are reviewed for alignment with the program qualifications and the
TELUS Trust Model
.Signing program agreement
We clearly outline the purpose for access, data retention expectations, and prohibit attempts to re-identify data.
User Training
Researchers are provided with training regarding the applicable scope of the program, privacy controls and terms of use prior to onboarding.
Platform Access
Once researchers are approved and trained, they receive access to a controlled application programming interface (API) for network mobility data.
Creating Value
Through this access, the researchers can conduct innovative projects with a social impact.
Technology is evolving and so are we
See how we are exploring the big possibilities of data analytics, protect your privacy and let you choose to opt out.
It’s always your choice
Data used in Data for Good is rigorously de-identified and aggregated. The data used is not personal data that can reasonably identify who you are, where you go or what you do. You can always choose to opt out.
Data Stewardship at TELUS
As a technology company, we handle a lot of data. To build and maintain the trust of our customers and communities, TELUS provides our team with the training they need while building responsible data practices into our organizational culture.
Better decisions, faster. Democratizing data skills helps team members make better decisions by 83%1 and increases innovation and customer experience by 94% each1.
Our Data Stewardship program ensures specially-trained team members are present in every area of our business, overseeing the responsible use of data. Working closely with the Data & Trust Office, these team members help us ensure that every part of our business cares for our data and the data entrusted to us.
3 ways we’re helping to bring data innovation to life
Empowering Data Leaders
Our Data Enablement Plan (DEP) is rooted in the idea that data has incredible potential. Through this program, data risks are identified, mitigated or removed altogether. DEP assesses privacy, security, AI, ethics and more in a single process to guide business data strategy and deliver the best products and services to our customers and communities
Driving Data Dialogue
The Data & Trust Office works to build awareness and trust in data and technology by engaging audiences in various ways, such as taking part in interviews, speaking opportunities and workshops as well as participating in forums that matter.
Growing Data Stewardship
With over 525 data stewards and counting, TELUS is continually strengthening data governance, enhancing risk assessments, and driving innovation.
Building Responsible AI for a friendly future
We embrace the transformative power of AI to augment human capabilities and deliver better outcomes. With a human-centered approach, we are committed to building trust in our digital world by engaging diverse voices —including Indigenous Peoples and other communities. By ensuring a representative sampling of perspectives, we keep humanity at the heart of AI innovation and work toward a friendly future for all.
Social impact
Using our world‑leading technology to drive meaningful change
We’re using world-leading technology to tackle big challenges—transforming healthcare, supporting sustainability, and connecting those in need. Together, we’re building a better, friendlier future.