Vevo partners with TELUS as its advertising representative in Canada
Partnership will provide Canadian agencies and advertisers with access to Vevo’s premium ad inventory to capture music fans nationwide
Vancouver - Today, TELUS announced a new partnership with Vevo to become its direct ad sales representative nationally, enabling Vevo to bring its extensive music video content and enhanced advertising opportunities to the Canadian market. Leveraging TELUS' extensive reach, this collaboration enables Vevo, the world’s leading music video network, to offer advertisers a vast library of premium music video content on major Connected TV (CTV) platforms and streaming services, including YouTube, Apple TV, Samsung TV Plus, Vizio, Google TV, and Roku.
“Our direct ad sales partnership with Vevo marks an exciting entry into Canada’s advertising space, with a focus on providing exceptional value for local brands and media agencies,” said Dwayne Benefield, Chief Product Officer at TELUS. “Leveraging this collaboration, advertisers can connect with viewers in a meaningful way through Vevo, and maximize the impact of their advertising strategies in the Canadian market."
This partnership offers opportunities for advertisers to elevate their strategies and connect with their audiences through influential music videos on multiple platforms across Connected TV, mobile and desktop. Brands and agencies will reach their target audience more effectively by leveraging first-look opportunities, including premieres, programming sponsorships, and linear channel takeovers. Through Vevo's monthly reach of more than 10 million Canadians, advertisers can now engage with consumers watching culturally relevant content, featuring stars like Justin Bieber, The Weeknd, and Drake.
“TELUS’ extensive reach and expertise in the Canadian market makes them an ideal partner for Vevo. We have been expanding our distribution footprint in Canada, especially on CTV, where we see continued growing viewership,” said Rob Christensen, EVP, Global Sales, Vevo. “Vevo’s library of over 800,000 music videos provides advertisers with both an engaging environment and access to hard-to-reach, coveted audiences, such as Gen Z and cord-cutters.”
For more information about TELUS, visit www.telus.com and Vevo at www.vevo.com.
About Vevo
About Vevo
Vevo is the world's leading music video network, connecting an ever-growing global audience to high quality music video content for more than a decade. Founded by Universal Music Group and Sony Music Entertainment in 2009, Vevo offers fans worldwide a vast array of premium content to choose from, showcasing official music videos alongside a constantly developing lineup of live performances and innovative original programming. From top superstars to rising new talents, Vevo brings incomparable cross-promotional support to artists across the musical spectrum, at every stage of their careers.
Vevo has consistently evolved over the past decade to lead within today's ever-changing media landscape, embracing partnerships with a number of leading distribution platforms to deliver extraordinary content within ad-supported environments. With more than 25B views across television, desktop and mobile devices each month, Vevo brings music videos to the world – when, where, and how fans want them.
Vevo is available on YouTube, Samsung, Samsung TV Plus, Roku, Pluto TV, Amazon Fire TV, Amazon Echo Show, Amazon Freevee, Apple TV, Comcast (Xfinity X1 and Xfinity Flex), VIZIO, Sky (NowTV and SkyQ), Foxxum, XITE, NetRange, Redbox, Virgin Media, Xumo, Telstra, Foxtel, Fetch, Rogers, Shaw, Local Now, Google TV, Android TV, Cox, ViX, Plex, Hulu Live, and Vewd.