Driving profitable growth: TELUS Consumer Goods product updates
Product release – Summer 2025
We're excited to share this season's product updates, showcasing our continued investment in intelligent, AI-powered digital tools that help you improve promotional effectiveness, enhance operational efficiency and enable data-driven business decisions for consumer goods companies in New Zealand.
Across our TELUS Trade Promotion Management and Retail Execution solutions, these enhancements were designed in collaboration with real users to solve practical workflow challenges – helping you to optimise trade spend, maximise sales performance, and unlock new value.
Breakthrough AI and analytics capabilities
Explore our first-to-market AI assistant, Google Cloud-powered analytics and advanced retail execution capabilities designed to save you time and effort.
TELUS TPM Global
TELUS Trade Promotion Management (TPM) software continues to evolve with breakthrough AI and advanced analytics capabilities that transform how CPG teams interact with data, navigate complex processes, and make strategic decisions—enabling organisations to work smarter, accelerate growth, and drive better outcomes through industry-leading AI technology and data-driven intelligence.
Key capabilities include:
AI-powered trade promotion intelligence and natural language processing
AI-powered assistant with intelligent guidance - First-to-market AI assistant specifically designed for trade promotion management (TPM) that provides quick answers about promotions, system features, and data analysis through natural language interaction, with step-by-step guidance seamlessly embedded within your existing TPM workflow
Ask questions, get data insights quickly
Conversational data analysis - Get fast, on-demand insights into all your data without creating reports, helping you analyse promotional ROI, trade spend, and performance metrics through natural conversation while reducing learning curves and increasing productivity
Cloud-powered analytics for all skill levels
New advanced analytics platform - Powered by Google Cloud Platform, transform complex trade data into actionable insights through intuitive dashboards and self-service reporting capabilities, making advanced data analysis accessible to all users regardless of technical expertise
Comprehensive performance analytics
Pre-built dashboards and custom reporting - Access immediate insights through comprehensive promotion performance analytics with the ability to create tailored reports through drag-and-drop interfaces, filtering across multiple dimensions with fast results
Coming soon: Enhanced predictive analytics and modelling capabilities designed to deliver superior promotional outcomes.
TELUS Retail Execution
This past quarter, we've been enhancing our retail execution software with intelligent tools designed to maximise field team effectiveness and streamline in-store operations, transforming field operations from reactive store visits into strategic, data-driven opportunities that increase sales performance and operational efficiency while delivering measurable value to early adopters across diverse retail environments.
Key capabilities include:
Intelligent sales recommendations
Enhanced retail execution functionality - AI-powered sales recommendation engine providing store-specific order suggestions focused on availability, replenishment needs and seasonality trends to drive incremental sales and improve revenue per visit
Automated data processing
Automated data collection and processing - Optical Character Recognition (OCR) technology that extracts data from invoices, receipts and shelf labels while reducing manual errors and accelerating audit processes
Mobile-optimized field operations
Improved mobile functionality - Enhanced tools designed specifically for field teams to execute more effectively in-store with real-time data validation and processing, improving visit efficiency and data accuracy
Coming soon: Expanded analytics capabilities and enhanced mobile features for comprehensive retail execution management and performance tracking.
Ready to transform your CPG business?
From trade promotion management (TPM) to retail execution, TELUS provides AI-powered solutions that help consumer goods companies optimise operations and drive growth.
Looking ahead: the future of consumer goods technology
These updates reflect our deep partnership with consumer goods professionals who've helped shape these features through real-world testing and feedback. As we continue building transformative solutions, we're empowering teams at all levels to work smarter and compete more effectively in New Zealand's increasingly complex marketplace.
Our vision is to be the market-leading consumer goods provider of advanced analytics, AI and machine learning capabilities. Our integrated software solutions are designed to transform how organisations operate – creating sustainable competitive advantages, driving market leadership and enabling teams to anticipate opportunities rather than simply react to them in today's dynamic New Zealand business environment.
The future belongs to companies that can turn data into strategic advantages, and we're building the tools to make that transformation possible for every user, regardless of their technical expertise or company size – from innovative startups to established enterprises from Auckland to Christchurch.
Ready to transform your consumer goods operations?
Discover product features & updates
Download product release presentation
Questions? Reach us at [email protected]
Thank you for continuing to trust us as a partner in your success.
