Fresh City is Canada's largest urban farm and an organic omni-channel grocer. We feed tens of thousands each week through our e-commerce platform and 8 small-format urban stores.

Company highlights

Company founded date


Management team

  • Ran Goel, CEO

  • Abra Snider, chief operations officer

  • Feras Salim, chief technology officer

  • Jenn Hay, chief customer experience officer

  • Lorraine Hawley, chief production officer

  • Megha Verma, chief financial officer and EVP people

  • Ryan Rudnickas, chief retail officer

Headquarter location

Toronto, Ontario



Aligned Pollinator Area of Focus

  • Caring for the planet

  • Supporting responsible agriculture


  • 500 tons of CO2 avoided in 2020 compared to typical grocer (2020)

  • $20M more spent in local economy compared to typical grocer (2020)

  • 52 farmers incubated at our urban farm