Our design principles
The TELUS Design System (TDS) was born from a set of brand principles.
- Clear and simple designs
- Respect our customers
- Support the business
- Be efficient
- Measure
- Mobile first
- Seek the perspective of others
- Think end-to-end
TELUS Design System
Simplifying design collaboration across teams.
Why we love the TELUS Design System
The TELUS Design System enables our teams to create consistent customer journeys. It speeds up the path to production by eliminating duplicate effort and reduces the strain of staying up to date as the brand continues to evolve.
What we learned
The principles were codified into foundational UI elements and from these, we created higher order components. Designers can now drag-and-drop the solutions to common problems and developers can mirror them with just a few lines of code. This allows our teams to focus on solving real design challenges rather than duplicating effort.
“By taking a more systematic approach to development and design, we are able to design at scale, leverage the collective wisdom of our teams and deliver consistent brand experiences to our customers across all touch points.”
“By taking a more systematic approach to development and design, we are able to design at scale, leverage the collective wisdom of our teams and deliver consistent brand experiences to our customers across all touch points.”
Community
Build better, together
Once our teams solve a problem at TELUS they can contribute the design and code pattern back into the system. This empowers team members to discover, design and develop collaboratively.
Platform thinking
SiteBuilder + Design System
SiteBuilder is a cross-platform product that combines content with Design System components. As part of the Digital Platform, it enables teams to build out amazing marketing and campaign pages quickly and consistently.