TELUS Design System

Simplifying design collaboration so teams can deliver more consistent products, quicker.


Why we love the TELUS Design System

Teams shouldn't have to re-invent the wheel. The design system kick-starts products with a standardized set of principles, UI components, tools and processes. It’s just one part of the Digital Platform that TELUS uses to deliver world-class user experiences.

Our design principles

The TELUS Design System (TDS) was born from a set of brand principles.

  • Clear and simple designs
  • Respect our customers
  • Support the business
  • Be efficient
  • Measure
  • Mobile first
  • Seek the perspective of others
  • Think end-to-end

What we learned

The principles were codified into foundational UI elements and from these, we created higher order components. Designers can now drag-and-drop the solutions to common problems and developers can mirror them with just a few lines of code. This allows our teams to focus on solving real design challenges rather than duplicating effort.

By taking a more systematic approach to development and design, we are able to design at scale, leverage the collective wisdom of our teams and deliver consistent brand experiences to our customers across all touch points.

Neal McGann
Manager, Design Strategy

By taking a more systematic approach to development and design, we are able to design at scale, leverage the collective wisdom of our teams and deliver consistent brand experiences to our customers across all touch points.

Neal McGann
Manager, Design Strategy

What is great about it

The TELUS Design System enables our teams to create consistent customer journeys. It speeds up the path to production by eliminating duplicate effort and reduces the strain of staying up to date as the brand continues to evolve.

Explore the TELUS Design System

Community

Build better, together

Once our teams solve a problem at TELUS they can contribute the design and code pattern back into the system. This empowers team members to discover, design and develop collaboratively.

Platform thinking

SiteBuilder + Design System

SiteBuilder is a cross-platform product that combines content with Design System components. As part of the Digital Platform, it enables teams to build out amazing marketing and campaign pages quickly and consistently.