TELUS social media

TELUS social media

TELUS social media

TELUS social media


Social media guidelines help inform how we consistently bring the brand to life across multiple paid and organic social media platforms.
Standards also ensure all social accounts are pre-approved and supported by @TELUS and @TELUSSupport teams. TELUS team members looking for social media sharing and advocacy usage standards can visit go/socialmedia.

Topics

Topics

Social imagery

Imagery for social media should follow TELUS photography standards that is clean, simple and contemporary, featuring nature and white space.

Learn more about TELUS social media imagery

Social imagery

Imagery for social media should follow TELUS photography standards that is clean, simple and contemporary, featuring nature and white space.

Learn more about TELUS social media imagery

Logo use in social media

As our social media presence is meant to connect with customers on a more personal level, logo use is generally less prominent. But when advertising is created, it must follow Consumer advertising standards.

Learn more about using the TELUS logo on social media

Logo use in social media

As our social media presence is meant to connect with customers on a more personal level, logo use is generally less prominent. But when advertising is created, it must follow Consumer advertising standards.

Learn more about using the TELUS logo on social media

Social media typography

Depending on the purpose of a post, social media can either use our corporate fonts, or an alternate, more casual font better suited to customer engagement.  

Learn more about using fonts on social media

Social media typography

Depending on the purpose of a post, social media can either use our corporate fonts, or an alternate, more casual font better suited to customer engagement.  

Learn more about using fonts on social media

Video supers, captions & subtitles

Our consumer advertising standards have detailed guidance for creating video supers, but social videos follow slightly different standards.

Learn more about video supers, captions & subtitles

Video supers, captions & subtitles

Our consumer advertising standards have detailed guidance for creating video supers, but social videos follow slightly different standards.

Learn more about video supers, captions & subtitles

Writing for social media

The TELUS tone of voice is simple and friendly, and depending on the customer interaction in social there can be different ways to show our brand personality.

Learn more about the TELUS social media tone

Writing for social media

The TELUS tone of voice is simple and friendly, and depending on the customer interaction in social there can be different ways to show our brand personality.

Learn more about the TELUS social media tone

Social icons

Social media icons help our customers immediately engage with TELUS social channels in email footers, website footers and printed collateral.

Learn more about using social icons

Social icons

Social media icons help our customers immediately engage with TELUS social channels in email footers, website footers and printed collateral.

Learn more about using social icons

Gifs and emojis

GIFS and emojis can bring some charm when moderating social media comments, but they should follow our imagery and tone of voice standards.

Learn more about using GIFS, memes and emojis

Gifs and emojis

GIFS and emojis can bring some charm when moderating social media comments, but they should follow our imagery and tone of voice standards.

Learn more about using GIFS, memes and emojis

Social imagery

Imagery for social media should follow TELUS photography standards that is clean, simple and contemporary, featuring nature and white space.

Learn more about TELUS social media imagery

Social imagery

Imagery for social media should follow TELUS photography standards that is clean, simple and contemporary, featuring nature and white space.

Learn more about TELUS social media imagery

Logo use in social media

As our social media presence is meant to connect with customers on a more personal level, logo use is generally less prominent. But when advertising is created, it must follow Consumer advertising standards.

Learn more about using the TELUS logo on social media

Logo use in social media

As our social media presence is meant to connect with customers on a more personal level, logo use is generally less prominent. But when advertising is created, it must follow Consumer advertising standards.

Learn more about using the TELUS logo on social media

Social media typography

Depending on the purpose of a post, social media can either use our corporate fonts, or an alternate, more casual font better suited to customer engagement.  

Learn more about using fonts on social media

Social media typography

Depending on the purpose of a post, social media can either use our corporate fonts, or an alternate, more casual font better suited to customer engagement.  

Learn more about using fonts on social media

Video supers, captions & subtitles

Our consumer advertising standards have detailed guidance for creating video supers, but social videos follow slightly different standards.

Learn more about video supers, captions & subtitles

Video supers, captions & subtitles

Our consumer advertising standards have detailed guidance for creating video supers, but social videos follow slightly different standards.

Learn more about video supers, captions & subtitles

Writing for social media

The TELUS tone of voice is simple and friendly, and depending on the customer interaction in social there can be different ways to show our brand personality.

Learn more about the TELUS social media tone

Writing for social media

The TELUS tone of voice is simple and friendly, and depending on the customer interaction in social there can be different ways to show our brand personality.

Learn more about the TELUS social media tone

Social icons

Social media icons help our customers immediately engage with TELUS social channels in email footers, website footers and printed collateral.

Learn more about using social icons

Social icons

Social media icons help our customers immediately engage with TELUS social channels in email footers, website footers and printed collateral.

Learn more about using social icons

Gifs and emojis

GIFS and emojis can bring some charm when moderating social media comments, but they should follow our imagery and tone of voice standards.

Learn more about using GIFS, memes and emojis

Gifs and emojis

GIFS and emojis can bring some charm when moderating social media comments, but they should follow our imagery and tone of voice standards.

Learn more about using GIFS, memes and emojis

Tools

Tools

Apply your TELUS knowledge by using the Tools below. Click into each of the tools and find out how to access and use each one.

Apply your TELUS knowledge by using the Tools below. Click into each of the tools and find out how to access and use each one.