Product & service naming

Product & service naming

Product & service naming

Product & service naming


It is important that the names of our products are simple for our consumers and allow for an organized growth for future products. These guides provide naming constructs, hierarchies and criteria to help with the development of product and service naming across all lines of business.

Topics

Topics

Naming guidelines

The naming guidelines ensure a consistent customer experience, pointing to resources such as a Naming Checklist for all considerations and approvals.

Find out why naming guidelines are important

Naming guidelines

The naming guidelines ensure a consistent customer experience, pointing to resources such as a Naming Checklist for all considerations and approvals.

Find out why naming guidelines are important

Consistent naming construct

The most important thing when naming a TELUS product or service is consistency. Our naming construct will ensure that all TELUS names are clear and descriptive.

Learn about the TELUS naming construct

Consistent naming construct

The most important thing when naming a TELUS product or service is consistency. Our naming construct will ensure that all TELUS names are clear and descriptive.

Learn about the TELUS naming construct

Selecting names

Naming a new TELUS product and service can be complex, so we have gathered industry categories and the approved criteria for each use.

Learn more about selecting names

Selecting names

Naming a new TELUS product and service can be complex, so we have gathered industry categories and the approved criteria for each use.

Learn more about selecting names

Trademark registration

Not all TELUS products and service names need to have a trademark registration, but in working with the legal team, a trademark can prevent competitors from leveraging our intellectual property. These guidelines will help determine if a name needs a trademark and how to use those trademarks properly.

Learn more about trademarking TELUS names

Trademark registration

Not all TELUS products and service names need to have a trademark registration, but in working with the legal team, a trademark can prevent competitors from leveraging our intellectual property. These guidelines will help determine if a name needs a trademark and how to use those trademarks properly.

Learn more about trademarking TELUS names

Naming guidelines

The naming guidelines ensure a consistent customer experience, pointing to resources such as a Naming Checklist for all considerations and approvals.

Find out why naming guidelines are important

Naming guidelines

The naming guidelines ensure a consistent customer experience, pointing to resources such as a Naming Checklist for all considerations and approvals.

Find out why naming guidelines are important

Consistent naming construct

The most important thing when naming a TELUS product or service is consistency. Our naming construct will ensure that all TELUS names are clear and descriptive.

Learn about the TELUS naming construct

Consistent naming construct

The most important thing when naming a TELUS product or service is consistency. Our naming construct will ensure that all TELUS names are clear and descriptive.

Learn about the TELUS naming construct

Selecting names

Naming a new TELUS product and service can be complex, so we have gathered industry categories and the approved criteria for each use.

Learn more about selecting names

Selecting names

Naming a new TELUS product and service can be complex, so we have gathered industry categories and the approved criteria for each use.

Learn more about selecting names

Trademark registration

Not all TELUS products and service names need to have a trademark registration, but in working with the legal team, a trademark can prevent competitors from leveraging our intellectual property. These guidelines will help determine if a name needs a trademark and how to use those trademarks properly.

Learn more about trademarking TELUS names

Trademark registration

Not all TELUS products and service names need to have a trademark registration, but in working with the legal team, a trademark can prevent competitors from leveraging our intellectual property. These guidelines will help determine if a name needs a trademark and how to use those trademarks properly.

Learn more about trademarking TELUS names

Tools

Tools

Apply your TELUS knowledge by using the Tools below. Click into each of the tools and find out how to access and use each one.

Apply your TELUS knowledge by using the Tools below. Click into each of the tools and find out how to access and use each one.