In-store retail

In-store retail

In-store retail

In-store retail


Learn about the different kinds of stores TELUS has and access the templates needed to design for our all of our retail experiences.

Topics

Topics

Hierarchy

We need to organize and prioritize the elements that make up our communications – visuals, typography, white space and other basic principles – using each element strategically to guide the eye across our communication in order of importance. 

Learn more about in-store retail hierarchy

Hierarchy

We need to organize and prioritize the elements that make up our communications – visuals, typography, white space and other basic principles – using each element strategically to guide the eye across our communication in order of importance. 

Learn more about in-store retail hierarchy

Typography

Learn how we format headlines, subheads, body copy, callouts, supers and notations and legal typography for our in-store retail experiences .

Learn more about in-store retail typography

Typography

Learn how we format headlines, subheads, body copy, callouts, supers and notations and legal typography for our in-store retail experiences .

Learn more about in-store retail typography

Logos

Consistent use of the TELUS logo is required on all pieces. Ensure you are using the most recent logo file version with "2020" in the file name.

Learn more about in-store retail logos

Logos

Consistent use of the TELUS logo is required on all pieces. Ensure you are using the most recent logo file version with "2020" in the file name.

Learn more about in-store retail logos

Store formats

Each TELUS store design falls into one of three store formats. These are differentiated from one another by the exterior window style and in-store fixtures. Find out what the formats are and how to design for them.

Learn more about store formats

Store formats

Each TELUS store design falls into one of three store formats. These are differentiated from one another by the exterior window style and in-store fixtures. Find out what the formats are and how to design for them.

Learn more about store formats

Window layouts

Windows are a great place to showcase brand charm and entice customers. Messaging should be simple and concise so that it’s easily digestible in passing.

Learn more about window layouts

Window layouts

Windows are a great place to showcase brand charm and entice customers. Messaging should be simple and concise so that it’s easily digestible in passing.

Learn more about window layouts

Lease lines

Lease lines are a place to display highly compelling offers and information. As a result, it is important to keep messaging very tactical and easily digestible.

Learn more about lease lines

Lease lines

Lease lines are a place to display highly compelling offers and information. As a result, it is important to keep messaging very tactical and easily digestible.

Learn more about lease lines

Digital merchandising

Learn about the best practices for animated and static digital merchandise. Access templates that can help guide you in creating both.

Learn more about digital merchandising

Digital merchandising

Learn about the best practices for animated and static digital merchandise. Access templates that can help guide you in creating both.

Learn more about digital merchandising

Design elements

In-store retail design relies on two main design elements: price point and the use of TELUS imagery. Read about the balance between them and how to design for retail.

Learn more about in-store retail design elements

Design elements

In-store retail design relies on two main design elements: price point and the use of TELUS imagery. Read about the balance between them and how to design for retail.

Learn more about in-store retail design elements

Hierarchy

We need to organize and prioritize the elements that make up our communications – visuals, typography, white space and other basic principles – using each element strategically to guide the eye across our communication in order of importance. 

Learn more about in-store retail hierarchy

Hierarchy

We need to organize and prioritize the elements that make up our communications – visuals, typography, white space and other basic principles – using each element strategically to guide the eye across our communication in order of importance. 

Learn more about in-store retail hierarchy

Typography

Learn how we format headlines, subheads, body copy, callouts, supers and notations and legal typography for our in-store retail experiences .

Learn more about in-store retail typography

Typography

Learn how we format headlines, subheads, body copy, callouts, supers and notations and legal typography for our in-store retail experiences .

Learn more about in-store retail typography

Logos

Consistent use of the TELUS logo is required on all pieces. Ensure you are using the most recent logo file version with "2020" in the file name.

Learn more about in-store retail logos

Logos

Consistent use of the TELUS logo is required on all pieces. Ensure you are using the most recent logo file version with "2020" in the file name.

Learn more about in-store retail logos

Store formats

Each TELUS store design falls into one of three store formats. These are differentiated from one another by the exterior window style and in-store fixtures. Find out what the formats are and how to design for them.

Learn more about store formats

Store formats

Each TELUS store design falls into one of three store formats. These are differentiated from one another by the exterior window style and in-store fixtures. Find out what the formats are and how to design for them.

Learn more about store formats

Window layouts

Windows are a great place to showcase brand charm and entice customers. Messaging should be simple and concise so that it’s easily digestible in passing.

Learn more about window layouts

Window layouts

Windows are a great place to showcase brand charm and entice customers. Messaging should be simple and concise so that it’s easily digestible in passing.

Learn more about window layouts

Lease lines

Lease lines are a place to display highly compelling offers and information. As a result, it is important to keep messaging very tactical and easily digestible.

Learn more about lease lines

Lease lines

Lease lines are a place to display highly compelling offers and information. As a result, it is important to keep messaging very tactical and easily digestible.

Learn more about lease lines

Digital merchandising

Learn about the best practices for animated and static digital merchandise. Access templates that can help guide you in creating both.

Learn more about digital merchandising

Digital merchandising

Learn about the best practices for animated and static digital merchandise. Access templates that can help guide you in creating both.

Learn more about digital merchandising

Design elements

In-store retail design relies on two main design elements: price point and the use of TELUS imagery. Read about the balance between them and how to design for retail.

Learn more about in-store retail design elements

Design elements

In-store retail design relies on two main design elements: price point and the use of TELUS imagery. Read about the balance between them and how to design for retail.

Learn more about in-store retail design elements

Tools

Tools

There are no tools associated with this standard.