Imagery and Photography

Imagery and Photography

Imagery and Photography

Imagery and Photography


The core of our visual language should be reflected in the simple and optimistic imagery and photography used in TELUS branding. Our images should be bright, friendly, approachable, natural and realistic with a presence of clean light.

Topics

Topics

The role of nature

Nature can also be used as a metaphor, but more often is used to represent the beautiful simplicity of our brand. Nature is not tied to any one business, it can be used more generally for any messaging needs.

Learn more about the role of nature in TELUS branding

The role of nature

Nature can also be used as a metaphor, but more often is used to represent the beautiful simplicity of our brand. Nature is not tied to any one business, it can be used more generally for any messaging needs.

Learn more about the role of nature in TELUS branding

Nature photography: composition

Nature is an important ingredient of the TELUS brand. These key principles will help you when you need to use nature photography in your project.

Find out more about nature composition guidelines

Nature photography: composition

Nature is an important ingredient of the TELUS brand. These key principles will help you when you need to use nature photography in your project.

Find out more about nature composition guidelines

The role of critters

Critter images are used in customer-facing communications as a metaphor to help tell a story about a TELUS feature or benefit of our products - adding a touch of charm and personality along the way.

Learn more about using Critters in TELUS branding

The role of critters

Critter images are used in customer-facing communications as a metaphor to help tell a story about a TELUS feature or benefit of our products - adding a touch of charm and personality along the way.

Learn more about using Critters in TELUS branding

Critter photography: composition

When using critter photography it is important to follow brand guidelines to keep the customer journey consistent. These guidelines will help you when using critter photography in your TELUS branded projects.

Find out more about critter composition guidelines

Critter photography: composition

When using critter photography it is important to follow brand guidelines to keep the customer journey consistent. These guidelines will help you when using critter photography in your TELUS branded projects.

Find out more about critter composition guidelines

The role of lifestyle

Lifestyle photography plays a supporting role in communications. It should be used in association with nature imagery, but never replace it.

Learn more about the role of lifestyle

The role of lifestyle

Lifestyle photography plays a supporting role in communications. It should be used in association with nature imagery, but never replace it.

Learn more about the role of lifestyle

Lifestyle photography: composition

Lifestyle photography has an authentic look that is simple, modern, and friendly. These key principles will help in planning for a photo shoot or helping designers choose lifestyle imagery to represent TELUS.

Learn more about lifestyle composition guidelines

Lifestyle photography: composition

Lifestyle photography has an authentic look that is simple, modern, and friendly. These key principles will help in planning for a photo shoot or helping designers choose lifestyle imagery to represent TELUS.

Learn more about lifestyle composition guidelines

Using lifestyle photography

The use of lifestyle should complement the usage of nature and critters but never replace either in any TELUS communications.

Learn more about lifestyle usage guidelines

Using lifestyle photography

The use of lifestyle should complement the usage of nature and critters but never replace either in any TELUS communications.

Learn more about lifestyle usage guidelines

Device photography: composition

Our customers need to see images of TELUS products when they are online and instore. Even though these images are typically created and edited by approved agency partners and the manufacturers, they still need to comply with our guidelines.

Learn more about device image guidelines

Device photography: composition

Our customers need to see images of TELUS products when they are online and instore. Even though these images are typically created and edited by approved agency partners and the manufacturers, they still need to comply with our guidelines.

Learn more about device image guidelines

Photography sourcing

When sourcing photography, follow these guidelines to ensure all TELUS imagery has a consistent look and feel.

Learn more about photography sourcing

Photography sourcing

When sourcing photography, follow these guidelines to ensure all TELUS imagery has a consistent look and feel.

Learn more about photography sourcing

The role of nature

Nature can also be used as a metaphor, but more often is used to represent the beautiful simplicity of our brand. Nature is not tied to any one business, it can be used more generally for any messaging needs.

Learn more about the role of nature in TELUS branding

The role of nature

Nature can also be used as a metaphor, but more often is used to represent the beautiful simplicity of our brand. Nature is not tied to any one business, it can be used more generally for any messaging needs.

Learn more about the role of nature in TELUS branding

Nature photography: composition

Nature is an important ingredient of the TELUS brand. These key principles will help you when you need to use nature photography in your project.

Find out more about nature composition guidelines

Nature photography: composition

Nature is an important ingredient of the TELUS brand. These key principles will help you when you need to use nature photography in your project.

Find out more about nature composition guidelines

The role of critters

Critter images are used in customer-facing communications as a metaphor to help tell a story about a TELUS feature or benefit of our products - adding a touch of charm and personality along the way.

Learn more about using Critters in TELUS branding

The role of critters

Critter images are used in customer-facing communications as a metaphor to help tell a story about a TELUS feature or benefit of our products - adding a touch of charm and personality along the way.

Learn more about using Critters in TELUS branding

Critter photography: composition

When using critter photography it is important to follow brand guidelines to keep the customer journey consistent. These guidelines will help you when using critter photography in your TELUS branded projects.

Find out more about critter composition guidelines

Critter photography: composition

When using critter photography it is important to follow brand guidelines to keep the customer journey consistent. These guidelines will help you when using critter photography in your TELUS branded projects.

Find out more about critter composition guidelines

The role of lifestyle

Lifestyle photography plays a supporting role in communications. It should be used in association with nature imagery, but never replace it.

Learn more about the role of lifestyle

The role of lifestyle

Lifestyle photography plays a supporting role in communications. It should be used in association with nature imagery, but never replace it.

Learn more about the role of lifestyle

Lifestyle photography: composition

Lifestyle photography has an authentic look that is simple, modern, and friendly. These key principles will help in planning for a photo shoot or helping designers choose lifestyle imagery to represent TELUS.

Learn more about lifestyle composition guidelines

Lifestyle photography: composition

Lifestyle photography has an authentic look that is simple, modern, and friendly. These key principles will help in planning for a photo shoot or helping designers choose lifestyle imagery to represent TELUS.

Learn more about lifestyle composition guidelines

Using lifestyle photography

The use of lifestyle should complement the usage of nature and critters but never replace either in any TELUS communications.

Learn more about lifestyle usage guidelines

Using lifestyle photography

The use of lifestyle should complement the usage of nature and critters but never replace either in any TELUS communications.

Learn more about lifestyle usage guidelines

Device photography: composition

Our customers need to see images of TELUS products when they are online and instore. Even though these images are typically created and edited by approved agency partners and the manufacturers, they still need to comply with our guidelines.

Learn more about device image guidelines

Device photography: composition

Our customers need to see images of TELUS products when they are online and instore. Even though these images are typically created and edited by approved agency partners and the manufacturers, they still need to comply with our guidelines.

Learn more about device image guidelines

Photography sourcing

When sourcing photography, follow these guidelines to ensure all TELUS imagery has a consistent look and feel.

Learn more about photography sourcing

Photography sourcing

When sourcing photography, follow these guidelines to ensure all TELUS imagery has a consistent look and feel.

Learn more about photography sourcing

Tools

Tools

Apply your TELUS knowledge by using the Tools below. Click into each of the tools and find out how to access and use each one.

Apply your TELUS knowledge by using the Tools below. Click into each of the tools and find out how to access and use each one.