Design foundations

Design foundations

Design foundations

Design foundations


Every interaction with our brand should be unmistakably TELUS. Our brand identity is clean and simple. It distinctively features nature, whitespace and a friendly upbeat tone.

Topics

Topics

Brand look and feel

The clean, contemporary and friendly TELUS aesthetic can be achieved when we balance our creative toolkit. Achieving balance starts with an understanding of the hierarchy of our brand colours along with imagery that creates distinct TELUS experiences.

Learn more about brand look and feel

Brand look and feel

The clean, contemporary and friendly TELUS aesthetic can be achieved when we balance our creative toolkit. Achieving balance starts with an understanding of the hierarchy of our brand colours along with imagery that creates distinct TELUS experiences.

Learn more about brand look and feel

TELUS colours

The TELUS colours are the foundation of our brand look and feel. Our main brand colours are white, purple and green. White is the most dominant colour in our palette and should be the foundation of every page. Purple and green are what make our colour palette distinctive and memorable.

Learn more about colour guidelines

TELUS colours

The TELUS colours are the foundation of our brand look and feel. Our main brand colours are white, purple and green. White is the most dominant colour in our palette and should be the foundation of every page. Purple and green are what make our colour palette distinctive and memorable.

Learn more about colour guidelines

TELUS typography

We want to ensure our customer experience is easy to navigate by using fonts and colours that are easy and clear to read. Helvetica Neue is our primary font for all customer-facing communication.

Learn more about type guidelines

TELUS typography

We want to ensure our customer experience is easy to navigate by using fonts and colours that are easy and clear to read. Helvetica Neue is our primary font for all customer-facing communication.

Learn more about type guidelines

Creative balance

Achieving the right creative balance starts with an understanding of the hierarchy of elements that makes the TELUS brand recognizable, including those elements that are mandatory.

Learn more about creative balance

Creative balance

Achieving the right creative balance starts with an understanding of the hierarchy of elements that makes the TELUS brand recognizable, including those elements that are mandatory.

Learn more about creative balance

Brand look and feel

The clean, contemporary and friendly TELUS aesthetic can be achieved when we balance our creative toolkit. Achieving balance starts with an understanding of the hierarchy of our brand colours along with imagery that creates distinct TELUS experiences.

Learn more about brand look and feel

Brand look and feel

The clean, contemporary and friendly TELUS aesthetic can be achieved when we balance our creative toolkit. Achieving balance starts with an understanding of the hierarchy of our brand colours along with imagery that creates distinct TELUS experiences.

Learn more about brand look and feel

TELUS colours

The TELUS colours are the foundation of our brand look and feel. Our main brand colours are white, purple and green. White is the most dominant colour in our palette and should be the foundation of every page. Purple and green are what make our colour palette distinctive and memorable.

Learn more about colour guidelines

TELUS colours

The TELUS colours are the foundation of our brand look and feel. Our main brand colours are white, purple and green. White is the most dominant colour in our palette and should be the foundation of every page. Purple and green are what make our colour palette distinctive and memorable.

Learn more about colour guidelines

TELUS typography

We want to ensure our customer experience is easy to navigate by using fonts and colours that are easy and clear to read. Helvetica Neue is our primary font for all customer-facing communication.

Learn more about type guidelines

TELUS typography

We want to ensure our customer experience is easy to navigate by using fonts and colours that are easy and clear to read. Helvetica Neue is our primary font for all customer-facing communication.

Learn more about type guidelines

Creative balance

Achieving the right creative balance starts with an understanding of the hierarchy of elements that makes the TELUS brand recognizable, including those elements that are mandatory.

Learn more about creative balance

Creative balance

Achieving the right creative balance starts with an understanding of the hierarchy of elements that makes the TELUS brand recognizable, including those elements that are mandatory.

Learn more about creative balance

Tools

Tools

Apply your TELUS knowledge by using the Tools below. Click into each of the tools and find out how to access and use each one.

Apply your TELUS knowledge by using the Tools below. Click into each of the tools and find out how to access and use each one.