Consumer Advertising

Consumer Advertising

Consumer Advertising

Consumer Advertising


TELUS has one of the most recognizable brands that shines through in all of our advertisements. Here you will learn how to create our iconic campaigns with templates and tips for each media type.

Topics

Topics

Hierarchy

Gain insights on how proper hierarchy is achieved in consumer advertising. You will learn about how to use logos, partner logos and when to use critters, nature and devices.

Learn more about Consumer advertising hierarchy

Hierarchy

Gain insights on how proper hierarchy is achieved in consumer advertising. You will learn about how to use logos, partner logos and when to use critters, nature and devices.

Learn more about Consumer advertising hierarchy

Typography

Learn how to use our fonts to create headlines, body copy, notations and legal for all types of consumer advertisements.

Learn more about typography for consumer advertisements

Typography

Learn how to use our fonts to create headlines, body copy, notations and legal for all types of consumer advertisements.

Learn more about typography for consumer advertisements

OOH (Out of home)

Find out what goes into creating OOH advertisements for TELUS. From billboards to restobars, you will find out what components are needed to perfect the finished product.

Learn more about creating OOH advertisements

OOH (Out of home)

Find out what goes into creating OOH advertisements for TELUS. From billboards to restobars, you will find out what components are needed to perfect the finished product.

Learn more about creating OOH advertisements

Print ads

Just like with OOH we have specific components that come together to create our print ads. Access examples as well as TELUS templates.

Learn more about creating print advertisements

Print ads

Just like with OOH we have specific components that come together to create our print ads. Access examples as well as TELUS templates.

Learn more about creating print advertisements

Web banners

Learn the criteria for creating both static and animated web banners. You will find multiple templates in different sizes that you can use a guide for your work.

Learn more about web banners

Web banners

Learn the criteria for creating both static and animated web banners. You will find multiple templates in different sizes that you can use a guide for your work.

Learn more about web banners

Videos

Learn how to treat different kinds of video supers and when to use each kind.

Learn more about videos

Videos

Learn how to treat different kinds of video supers and when to use each kind.

Learn more about videos

Masterbrand

Creating advertisements for Masterbrand differs as there is less whitespace used. Learn more about the other differences and the different kinds of campaigns.

Learn more about Masterbrand

Masterbrand

Creating advertisements for Masterbrand differs as there is less whitespace used. Learn more about the other differences and the different kinds of campaigns.

Learn more about Masterbrand

TELUS Future Friendly Foundation

These rules are applicable to Foundation advertising, and anything that falls under "All Connected for Good".

Learn more about the TELUS Future Friendly Foundation

TELUS Future Friendly Foundation

These rules are applicable to Foundation advertising, and anything that falls under "All Connected for Good".

Learn more about the TELUS Future Friendly Foundation

Hierarchy

Gain insights on how proper hierarchy is achieved in consumer advertising. You will learn about how to use logos, partner logos and when to use critters, nature and devices.

Learn more about Consumer advertising hierarchy

Hierarchy

Gain insights on how proper hierarchy is achieved in consumer advertising. You will learn about how to use logos, partner logos and when to use critters, nature and devices.

Learn more about Consumer advertising hierarchy

Typography

Learn how to use our fonts to create headlines, body copy, notations and legal for all types of consumer advertisements.

Learn more about typography for consumer advertisements

Typography

Learn how to use our fonts to create headlines, body copy, notations and legal for all types of consumer advertisements.

Learn more about typography for consumer advertisements

OOH (Out of home)

Find out what goes into creating OOH advertisements for TELUS. From billboards to restobars, you will find out what components are needed to perfect the finished product.

Learn more about creating OOH advertisements

OOH (Out of home)

Find out what goes into creating OOH advertisements for TELUS. From billboards to restobars, you will find out what components are needed to perfect the finished product.

Learn more about creating OOH advertisements

Print ads

Just like with OOH we have specific components that come together to create our print ads. Access examples as well as TELUS templates.

Learn more about creating print advertisements

Print ads

Just like with OOH we have specific components that come together to create our print ads. Access examples as well as TELUS templates.

Learn more about creating print advertisements

Web banners

Learn the criteria for creating both static and animated web banners. You will find multiple templates in different sizes that you can use a guide for your work.

Learn more about web banners

Web banners

Learn the criteria for creating both static and animated web banners. You will find multiple templates in different sizes that you can use a guide for your work.

Learn more about web banners

Videos

Learn how to treat different kinds of video supers and when to use each kind.

Learn more about videos

Videos

Learn how to treat different kinds of video supers and when to use each kind.

Learn more about videos

Masterbrand

Creating advertisements for Masterbrand differs as there is less whitespace used. Learn more about the other differences and the different kinds of campaigns.

Learn more about Masterbrand

Masterbrand

Creating advertisements for Masterbrand differs as there is less whitespace used. Learn more about the other differences and the different kinds of campaigns.

Learn more about Masterbrand

TELUS Future Friendly Foundation

These rules are applicable to Foundation advertising, and anything that falls under "All Connected for Good".

Learn more about the TELUS Future Friendly Foundation

TELUS Future Friendly Foundation

These rules are applicable to Foundation advertising, and anything that falls under "All Connected for Good".

Learn more about the TELUS Future Friendly Foundation

Tools

Tools

There are no tools associated with this standard.