Video captioning

Captioning is the process of displaying text over videos to provide audible content in a visual format. The captions describe the audio portion of a program including non-speech elements in a text format. Note that captions are not the same as subtitles. Subtitles assume an audience can hear the audio, but need the dialogue provided in text form as well. Captioning assumes an audience cannot hear the audio and needs a text description of what they would otherwise be hearing.


Adding captions to videos

Adding captions to videos

Captions should be available on every video on TELUS.com, even if the video does not include sound. 

For example, a video without spoken content may contain music to convey an emotion. This can be described as [upbeat music] or [sad music]. If the video contains no audio, the captions should state [no audio].

Diegetic sound often adds to the feeling of a video. Example: if there is a door creaking that adds to the emotional experience or informational experience, be sure to add that into your captions track.

Most modern video players and social media platforms have upload features for captions. Make sure the timing of the video and audio match the captions.

For more information check out how to implement captions on YouTube.

Captions should be available on every video on TELUS.com, even if the video does not include sound. 

For example, a video without spoken content may contain music to convey an emotion. This can be described as [upbeat music] or [sad music]. If the video contains no audio, the captions should state [no audio].

Diegetic sound often adds to the feeling of a video. Example: if there is a door creaking that adds to the emotional experience or informational experience, be sure to add that into your captions track.

Most modern video players and social media platforms have upload features for captions. Make sure the timing of the video and audio match the captions.

For more information check out how to implement captions on YouTube.


Open captions vs. closed captions

Open captions vs. closed captions

Open captions are burnt into video. It is our preference to use Closed Captions to allow our customers to decide if they want to see the captions. This can help with customers who need reduced motions as well.

To learn more check out the Difference Between Open and Closed Captions.

Open captions are burnt into video. It is our preference to use Closed Captions to allow our customers to decide if they want to see the captions. This can help with customers who need reduced motions as well.

To learn more check out the Difference Between Open and Closed Captions.


Explore more

Explore more