Accessibility responsibilities for Visual Designers

Designers are responsible for using the TELUS Design System (TDS) and following TELUS brand standards. User Experience (UX), Interaction Designers (IXD) professionals and visual designers work together to establish the interactions and requirements for the project. 


The accessibility functions within visual design

The accessibility functions within visual design

As a designer you will create the visual user experience using TDS and the content structure, to tell a story for our customers to experience:

  • Apply clear and simple visual elements
  • Consider colour contrast and complement colours with other visual cues
  • Be careful of the complexities of colours and layering, especially for keyboard only interactions (eg. skip links)
  • Create distinct and recognizable UI elements with familiar design patterns
  • Create distinct and recognizable UI elements states and state changes with familiar design patterns
  • Work closely with content creators to ensure that the page or screen structure is clear and consistent
  • Ensure that accessibility considerations, including complex visual design patterns and the meaning non-visual descriptive text or images is provided to the content creators for translations and are communicated to developers for implementation
  • Use colour-blindness simulators on designs and to check state changes
  • Review your designs in staging to ensure visual design requirements are complete

As a designer you will create the visual user experience using TDS and the content structure, to tell a story for our customers to experience:

  • Apply clear and simple visual elements
  • Consider colour contrast and complement colours with other visual cues
  • Be careful of the complexities of colours and layering, especially for keyboard only interactions (eg. skip links)
  • Create distinct and recognizable UI elements with familiar design patterns
  • Create distinct and recognizable UI elements states and state changes with familiar design patterns
  • Work closely with content creators to ensure that the page or screen structure is clear and consistent
  • Ensure that accessibility considerations, including complex visual design patterns and the meaning non-visual descriptive text or images is provided to the content creators for translations and are communicated to developers for implementation
  • Use colour-blindness simulators on designs and to check state changes
  • Review your designs in staging to ensure visual design requirements are complete

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