Come on TELUS, do the Loco-Motion
June 21, 2019
All motion used on any digital experience should add character and delight the user, without making them feel dizzy. To learn about the correct way to incorporate such a fun element to a page, check out the new Motion Standards page on the brand resource centre.
Creating accessible tech
June 14, 2019
TELUS’ core principle is customer first. This means delivering an accessible digital experience regardless of a customer’s abilities, device quality or screen size. Check out the new accessibility for tech section on the BRC and learn about your role in creating inclusive technology.
Making digital accessibility a priority
May 24, 2019
Anyone can meet a barrier when accessing content online and it’s our job as technical experts (whether you’re a developer, designer, product owner or writer) to build or implement solutions that overcome these barriers. Check out the latest standards in content and design to learn how to create accessible experiences.
What's in your design toolbox?
May 13, 2019
TELUS designers, contractors and partners work together using similar tools to create memorable and consistent customer experiences. Are you using the latest logos, images and icons? Check out this new page to find out.
Site Builder - the ultimate building machine
May 13, 2019
Site Builder is an engine that helps teams reuse content objects, code and design to build consistent experiences across telus.com. Today we've launched a page on the Brand Resource Centre to help teams across TELUS become more familiar with this powerful tool. Check it out!
The role of design
March 20, 2019
Check out the new Design section on the Brand Resources Centre. Our design standards make every TELUS experience seamless, professional and instantly recognizable. A consistent visual identity builds brand recognition with our customers and ultimately leads to a sense of trust and credibility with our communications.
User testing: more options, more problems
March 12, 2019
As the Brand Resource Centre grows, so does the complexity of the site's IA. To echo one of our most important principles, "the best decisions are those that are informed by customer and team member feedback." We're currently testing multiple prototypes in various stages of development, to iron out any usability issues before activation and launch. Capturing your insight is critical, so make sure to provide your feedback.
Keeping it fresh
March 1, 2019
Who doesn’t love new things? Especially when they’re free! With Spring right around the corner, the Brand Systems team are back at it again with a shiny new homepage, green leaves and all. Based off user testing, the design of the homepage has been stripped back, displaying only the most relevant content our users need. Keep up to date on all the latest and greatest releases, with the What’s new, Blog and Quick Access sections.
Gain access to tools that our writers use on a daily basis
February 20, 2019
Anyone who received a decent Valentine’s card this week understands the importance of a good wordsmith…that’s why we’ve been busy launching our Content section on the Brand Resource Centre. This section is your official grammar and mechanic style guide for TELUS. Take a look at some best practices and conventions when writing communications for our customers and team members.
Brand personality you say? Go on...
February 10, 2019
This week we’ve kicked things off by launching our Brand section on the Brand Resource Centre. Learning how to re-create the TELUS experience is one of the most important aspects of the resources site. We dive into how to create that distinctly TELUS branded experience, showcasing our personality and future friendly story.
Call for feedback
February 1, 2019
Hate it or love it? We're asking our users to provide us with feedback for our continuous improvement. You can find the link to the survey on our homepage or you can click here.
Load it, check it, quick, rewrite it...Technologic
January 29, 2019
Check out the new Technology section on the Brand Resources Centre. This section contains valuable information on the TELUS Digital Platform, Reference Architecture and Design System. These are just some of the tools we use to scale our product delivery and operations.
And so it begins...
January 24, 2019
After months of planning, our team has launched the first iteration of the Brand Resource Centre (BRC). The BRC will be the home for all TELUS standards, tools, assets and support. It will simplify the search for official resources by guiding over 30,000+ team members, vendors and partners to the information and support they need. BrandHub, TELUS Design System and Digital Standards are still live, but will eventually be migrated into this hub.