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TELUS brand resources
TELUS brand resources

The role of nature

Nature is the anchor of the iconic TELUS brand. In our communications, we’re able to combine the timeless beauty of nature with innovative technology. It allows the brand to be immediately recognizable by our customers, team members, vendors and partners.

More about the role of nature
  • Introduction
  • Colours
  • The role of nature
  • Tools
  • TELUS Design System (TDS)
    • Overview
    • UX and Visual designers
    • Colour contrast
    • Designing for colour-blindness
    • Accessible images
    • Distinct elements
    • Usable focus states
    • Overview
    • Fundamentals of motion
    • Accessibility
    • Dimensional plane (X, Y, Z-axis)
    • Transition anatomy
    • The role of continuity
    • Transition fades
    • Feedback and status
    • Speed (Timing)
    • Easing
    • Choreography
    • Overview
    • About the app ecosystem
    • Building a structured and scalable ecosystem
    • Role of an app versus a web experience
    • Product behaviour principles
    • Experience attributes and pillars
    • Foundational elements
    • Accessibility for iOS & Android
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