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TELUS brand resources
TELUS brand resources

Design

Our design standards make every TELUS experience seamless, professional and instantly recognizable. A consistent visual identity builds brand recognition with our customers and ultimately leads to a sense of trust and credibility with our communications.

  • Introduction
  • Colours
  • The role of nature
  • Tools
  • TELUS Design System (TDS)
    • Overview
    • UX and Visual designers
    • Colour contrast
    • Designing for colour-blindness
    • Accessible images
    • Distinct elements
    • Usable focus states
    • Overview
    • Fundamentals of motion
    • Accessibility
    • Dimensional plane (X, Y, Z-axis)
    • Transition anatomy
    • The role of continuity
    • Transition fades
    • Feedback and status
    • Speed (Timing)
    • Easing
    • Choreography
    • Overview
    • About the app ecosystem
    • Building a structured and scalable ecosystem
    • Role of an app versus a web experience
    • Product behaviour principles
    • Experience attributes and pillars
    • Foundational elements
    • Accessibility for iOS & Android
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