Grammar & mechanics

This section is your official grammar and mechanics style guide for TELUS. Take a look at some best practices and conventions when writing communications for our customers and team members.

Style guide (A-Z index)

From using abbreviations to writing numbers, find answers to the most sought-after grammar and style rules and learn how we apply them to our copy at TELUS.

Company, product and service names

Read about best practices regarding the use of the company name, products or services.

Verb tenses and misplaced modifiers

Using correct verb tenses helps to provide clarity in our communications through proper sentence structure.

Tone of voice

Get familiar with the words that define our brand personality.

Word choice and tenses

Explore different examples of appropriate word choices and tenses.

Plain language

Applying plain language principles is essential to creating strong and readable messages.

Active voice

We write in the active voice and avoid passive sentences in all of our communications.