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Brand Resources
Brand Resources

Accessibility for content creators

Writing for accessibility is important at TELUS. This ensures all customers, team members and audiences, regardless of ability or environment, can easily use a product or service. Accessibility is a legal requirement, mandated by the Accessibility for Ontarians with Disabilities Act (AODA) and Canadian Radio-Television and Telecommunications Commission (CRTC).

Writing accessible content

Content creators are responsible for providing logically structured content in plain language, as well as providing alternative text for images. This allows for an accessible end-to-end experience for our customers and team members.

Plain language

Keeping things simple with plain language benefits all users. When reading TELUS content all users should be able to find what they need, understand where they are and know how to complete a transaction.

Here are a few strategies to keep your content easy to understand:

  • Use short sentences

  • Avoid using jargon or slang

  • Explain acronyms and abbreviations on its first reference

Structured content

Structuring content in a logical order ensures TELUS customers have a clear and consistent experience. Assistive technology and screen readers follow the natural flow of a web page. The pages should flow in a way that makes sense to all readers and applications reviewing the page.

When structuring your content:

  • Put the most important information upfront

  • Create a content hierarchy with headers, sections, and bullets

  • Make sure your content blocks are concise and include all relevant user information

  • Work closely with your designer to make the content structure clear

Descriptive labels

Clearly written descriptive labels are an important way to make the user experience more accessible. Good labels tell the user the purpose of the button or field. Using one or two words, these short descriptors should be used to direct users to the next part of their experience on a website.

Alternative image text

Alternative image text describes the content and function of images on the page. This provides a clearer experience for people using screen readers. When an image is unable to load or a user chose not to view images, alternative image text is displayed. Alternative image text is also used by search engines to get a better understanding of the content on the page. When writing alternative image text:

  • Include descriptive and useful information

  • Keep the text short (no longer than 125 characters)

  • Write text with the user in mind

  • Use optimized keywords for search engines responsibly