Design


Design


Accessibility for design


Consumer Advertising

TELUS has one of the most recognizable brands that shines through in all of our advertisements. Here you will learn how to create our iconic campaigns with templates and tips for each media type.


    Design foundations

    Every interaction with our brand should be unmistakably TELUS. Our brand identity is clean and simple. It distinctively features nature, whitespace and a friendly upbeat tone.


    Iconography

    Our TELUS icons are used as a quick visual reference or to simplify complicated concepts or processes. The following guides will help you learn about our icon principles, colours and usage.


    Imagery and Photography

    The core of our visual language should be reflected in the simple and optimistic imagery and photography used in TELUS branding. Our images should be bright, friendly, approachable, natural and realistic with a presence of clean light.


    In-store retail


    Logo usage & architecture

    The heart of our brand architecture is the TELUS logo. The following guides will help you go to market as ‘one’ TELUS and make the brand and its offering easy to understand to customers.


    Motion principles

    Adhering to motion principals as a designer helps create a uniform experience for our users as they move throughout the TELUS website. Be sure to check that your design follows the guides below. 


      TELUS social media

      Social media guidelines help inform how we consistently bring the brand to life across multiple paid and organic social media platforms.

      Standards also ensure all social accounts are pre-approved and supported by @TELUS and @TELUSSupport teams. TELUS team members looking for social media sharing and advocacy usage standards can visit go/socialmedia.


      Videography

      Videography brings the TELUS brand to life for our customers. Whether it is inspirational, technical, instructional or fun, any video should reflect the simplicity and optimism of the visual language in our TELUS brand aesthetic.

        Design foundations

        Every interaction with our brand should be unmistakably TELUS. Our brand identity is clean and simple. It distinctively features nature, whitespace and a friendly upbeat tone.


        Accessibility for design


        Imagery and Photography

        The core of our visual language should be reflected in the simple and optimistic imagery and photography used in TELUS branding. Our images should be bright, friendly, approachable, natural and realistic with a presence of clean light.


        Consumer Advertising

        TELUS has one of the most recognizable brands that shines through in all of our advertisements. Here you will learn how to create our iconic campaigns with templates and tips for each media type.


        Logo usage & architecture

        The heart of our brand architecture is the TELUS logo. The following guides will help you go to market as ‘one’ TELUS and make the brand and its offering easy to understand to customers.


        In-store retail


        Iconography

        Our TELUS icons are used as a quick visual reference or to simplify complicated concepts or processes. The following guides will help you learn about our icon principles, colours and usage.


        Motion principles

        Adhering to motion principals as a designer helps create a uniform experience for our users as they move throughout the TELUS website. Be sure to check that your design follows the guides below. 


        TELUS social media

        Social media guidelines help inform how we consistently bring the brand to life across multiple paid and organic social media platforms.

        Standards also ensure all social accounts are pre-approved and supported by @TELUS and @TELUSSupport teams. TELUS team members looking for social media sharing and advocacy usage standards can visit go/socialmedia.


        Videography

        Videography brings the TELUS brand to life for our customers. Whether it is inspirational, technical, instructional or fun, any video should reflect the simplicity and optimism of the visual language in our TELUS brand aesthetic.