Content


Content


Accessibility for content creators

Writing for accessibility is important at TELUS. This ensures all customers, team members and audiences, regardless of ability or environment, can easily use a product or service. Accessibility is a legal requirement, mandated by the Accessibility for Ontarians with Disabilities Act (AODA) and the Canadian Radio-Television and Telecommunications Commission (CRTC).


Alternative text

Alternative (alt) text is an integral part of any web page that requires the same careful considerations as the content and design strategy. This information is a guide to help define when, how and where to use alt text from the perspectives of Content Writers and Strategists along with Content managers and QA.


    Bilingual policy

    As a proud Canadian company, we ensure that all TELUS materials are produced to meet both official Canadian language requirements.


    Building on the Brand Resource Centre

    If you are interested in getting content on the BRC , or if you want to update existing content we are here to help. Learn about our processes and access templates so that you and your team are set up for success.


      Grammar & mechanics


      Product & service naming

      It is important that the names of our products are simple for our consumers and allow for an organized growth for future products. These guides provide naming constructs, hierarchies and criteria to help with the development of product and service naming across all lines of business.


      SEO (search engine optimization)

      Ensuring TELUS content is optimized on every page of telus.com is important for our digital brand presence. By incorporating our SEO best practices into our web pages, we greatly improve the likelihood of ranking well in search engines and driving organic traffic. For a fun introduction to how search engines work, check out Google’s documentation on How Search Works.


        TELUS social media

        Social media guidelines help inform how we consistently bring the brand to life across multiple paid and organic social media platforms.

        Standards also ensure all social accounts are pre-approved and supported by @TELUS and @TELUSSupport teams. TELUS team members looking for social media sharing and advocacy usage standards can visit go/socialmedia.


        Trademarks and legal

        It is vital to the business that trademarks and legal conventions are used correctly in all TELUS messaging. Improper use of a trademark can result in losing exclusive rights. It is also important that our customer messaging is transparent and includes legal requirements. 

        The following information will help you use the TELUS legal name and trademarks correctly. 

        Accessibility for content creators

        Writing for accessibility is important at TELUS. This ensures all customers, team members and audiences, regardless of ability or environment, can easily use a product or service. Accessibility is a legal requirement, mandated by the Accessibility for Ontarians with Disabilities Act (AODA) and the Canadian Radio-Television and Telecommunications Commission (CRTC).


        Alternative text

        Alternative (alt) text is an integral part of any web page that requires the same careful considerations as the content and design strategy. This information is a guide to help define when, how and where to use alt text from the perspectives of Content Writers and Strategists along with Content managers and QA.


        Bilingual policy

        As a proud Canadian company, we ensure that all TELUS materials are produced to meet both official Canadian language requirements.


        Building on the Brand Resource Centre

        If you are interested in getting content on the BRC , or if you want to update existing content we are here to help. Learn about our processes and access templates so that you and your team are set up for success.


        Grammar & mechanics


        Product & service naming

        It is important that the names of our products are simple for our consumers and allow for an organized growth for future products. These guides provide naming constructs, hierarchies and criteria to help with the development of product and service naming across all lines of business.


        SEO (search engine optimization)

        Ensuring TELUS content is optimized on every page of telus.com is important for our digital brand presence. By incorporating our SEO best practices into our web pages, we greatly improve the likelihood of ranking well in search engines and driving organic traffic. For a fun introduction to how search engines work, check out Google’s documentation on How Search Works.


        TELUS social media

        Social media guidelines help inform how we consistently bring the brand to life across multiple paid and organic social media platforms.

        Standards also ensure all social accounts are pre-approved and supported by @TELUS and @TELUSSupport teams. TELUS team members looking for social media sharing and advocacy usage standards can visit go/socialmedia.


        Trademarks and legal

        It is vital to the business that trademarks and legal conventions are used correctly in all TELUS messaging. Improper use of a trademark can result in losing exclusive rights. It is also important that our customer messaging is transparent and includes legal requirements. 

        The following information will help you use the TELUS legal name and trademarks correctly.