Brand


Brand


Bilingual policy

As a proud Canadian company, we ensure that all TELUS materials are produced to meet both official Canadian language requirements.


Brand 101 Training

At TELUS, we believe you can’t talk about something or advocate for it if you don’t understand it. We have gathered training resources and tools to help all our team members, agency partners and vendors share our brand story. 


    Brand foundation

    TELUS is an iconic and internationally recognized brand. For anyone working with TELUS, these sections are the foundational elements you need to support this commitment to brand consistency for every touchpoint with our customers, team members and partners.


      Co-branding

      At TELUS we often work with other brands to deliver specific products, services and experience. When we are co-branding it is important that we deliver a seamless TELUS experience. We have gathered the resources to ensure that co-branding is done according to our brand guidelines.


        Dual and tri-brand

        The TELUS, Koodo and Public brands are individually recognized through unique visual identities, but increasingly our corporate stores and Authorized Dealer stores are selling all brands together, and the need to ensure a clear, consolidated approach has never been more important.


          Endorsements, case studies and testimonials

          TELUS is a well-recognized brand and we receive many requests for endorsements, testimonials, case study portfolios, and client lists. Our TELUS name, logo and images are all registered trademarks and intellectual property that require explicit consent to use.


            Logo usage & architecture

            The heart of our brand architecture is the TELUS logo. The following guides will help you go to market as ‘one’ TELUS and make the brand and its offering easy to understand to customers.


            Our commitment to accessibility

            At TELUS we’re committed to putting our customer’s needs first regardless of their abilities, devices or screen size. We want all our customers to enjoy a great digital experience, so accessibility is at the heart of every experience.


              Product & service naming

              It is important that the names of our products are simple for our consumers and allow for an organized growth for future products. These guides provide naming constructs, hierarchies and criteria to help with the development of product and service naming across all lines of business.


              Stationery and templates

              The following tools are for you to use when you are creating internal and external communications, ensuring consistency at every part of the customer journey.


              TELUS Friendly Future Foundation

              TELUS Friendly Future Foundation empowers youth through technology that allows them to thrive in the digital world and build a better tomorrow.

              While brand standards like the tone of voice and typography of the content will remain the same as the TELUS brand, a few elements have specific guidelines for TELUS Friendly Future Foundation.


                Trademarks and legal

                It is vital to the business that trademarks and legal conventions are used correctly in all TELUS messaging. Improper use of a trademark can result in losing exclusive rights. It is also important that our customer messaging is transparent and includes legal requirements. 

                The following information will help you use the TELUS legal name and trademarks correctly. 

                Brand foundation

                TELUS is an iconic and internationally recognized brand. For anyone working with TELUS, these sections are the foundational elements you need to support this commitment to brand consistency for every touchpoint with our customers, team members and partners.


                Brand 101 Training

                At TELUS, we believe you can’t talk about something or advocate for it if you don’t understand it. We have gathered training resources and tools to help all our team members, agency partners and vendors share our brand story. 


                Logo usage & architecture

                The heart of our brand architecture is the TELUS logo. The following guides will help you go to market as ‘one’ TELUS and make the brand and its offering easy to understand to customers.


                Trademarks and legal

                It is vital to the business that trademarks and legal conventions are used correctly in all TELUS messaging. Improper use of a trademark can result in losing exclusive rights. It is also important that our customer messaging is transparent and includes legal requirements. 

                The following information will help you use the TELUS legal name and trademarks correctly. 


                Bilingual policy

                As a proud Canadian company, we ensure that all TELUS materials are produced to meet both official Canadian language requirements.


                Our commitment to accessibility

                At TELUS we’re committed to putting our customer’s needs first regardless of their abilities, devices or screen size. We want all our customers to enjoy a great digital experience, so accessibility is at the heart of every experience.


                Product & service naming

                It is important that the names of our products are simple for our consumers and allow for an organized growth for future products. These guides provide naming constructs, hierarchies and criteria to help with the development of product and service naming across all lines of business.


                Co-branding

                At TELUS we often work with other brands to deliver specific products, services and experience. When we are co-branding it is important that we deliver a seamless TELUS experience. We have gathered the resources to ensure that co-branding is done according to our brand guidelines.


                Stationery and templates

                The following tools are for you to use when you are creating internal and external communications, ensuring consistency at every part of the customer journey.


                TELUS Friendly Future Foundation

                TELUS Friendly Future Foundation empowers youth through technology that allows them to thrive in the digital world and build a better tomorrow.

                While brand standards like the tone of voice and typography of the content will remain the same as the TELUS brand, a few elements have specific guidelines for TELUS Friendly Future Foundation.


                Endorsements, case studies and testimonials

                TELUS is a well-recognized brand and we receive many requests for endorsements, testimonials, case study portfolios, and client lists. Our TELUS name, logo and images are all registered trademarks and intellectual property that require explicit consent to use.


                Dual and tri-brand

                The TELUS, Koodo and Public brands are individually recognized through unique visual identities, but increasingly our corporate stores and Authorized Dealer stores are selling all brands together, and the need to ensure a clear, consolidated approach has never been more important.