Brand


Brand


Bilingual policy

As a proud Canadian company, we ensure that all TELUS materials are produced to meet both official Canadian language requirements.


Brand foundation

TELUS is an iconic and internationally recognized brand. For anyone working with TELUS, these sections are the foundational elements you need to support this commitment to brand consistency for every touchpoint with our customers, team members and partners.


    Co-branding

    At TELUS we often work with other brands to deliver specific products, services and experience. When we are co-branding it is important that we deliver a seamless TELUS experience. We have gathered the resources to ensure that co-branding is done according to our brand guidelines.


      Consumer Advertising

      TELUS has one of the most recognizable brands that shines through in all of our advertisements. Here you will learn how to create our iconic campaigns with templates and tips for each media type.


        In-store retail

        Learn about the different kinds of stores TELUS has and access the templates needed to design for our all of our retail experiences.


          Logo usage & architecture

          The heart of our brand architecture is the TELUS logo. The following guides will help you go to market as ‘one’ TELUS and make the brand and its offering easy to understand to customers.


          Our commitment to accessibility

          At TELUS we’re committed to putting our customer’s needs first regardless of their abilities, devices or screen size. We want all our customers to enjoy a great digital experience, so accessibility is at the heart of every experience.


            Product & service naming

            It is important that the names of our products are simple for our consumers and allow for an organized growth for future products. These guides provide naming constructs, hierarchies and criteria to help with the development of product and service naming across all lines of business.


            Stationery and templates

            The following tools are for you to use when you are creating internal and external communications, ensuring consistency at every part of the customer journey.


            Trademarks and legal

            It is vital to the business that trademarks and legal conventions are used correctly in all TELUS messaging. Improper use of a trademark can result in losing exclusive rights. It is also important that our customer messaging is transparent and includes legal requirements. 

            The following information will help you use the TELUS legal name and trademarks correctly. 


            Training

            At TELUS, we believe you can’t talk about something or advocate for it if you don’t understand it. We have gathered training resources and tools to help all our team members, agency partners and vendors share our brand story. 

              Bilingual policy

              As a proud Canadian company, we ensure that all TELUS materials are produced to meet both official Canadian language requirements.


              Brand foundation

              TELUS is an iconic and internationally recognized brand. For anyone working with TELUS, these sections are the foundational elements you need to support this commitment to brand consistency for every touchpoint with our customers, team members and partners.


              Co-branding

              At TELUS we often work with other brands to deliver specific products, services and experience. When we are co-branding it is important that we deliver a seamless TELUS experience. We have gathered the resources to ensure that co-branding is done according to our brand guidelines.


              Consumer Advertising

              TELUS has one of the most recognizable brands that shines through in all of our advertisements. Here you will learn how to create our iconic campaigns with templates and tips for each media type.


              In-store retail

              Learn about the different kinds of stores TELUS has and access the templates needed to design for our all of our retail experiences.


              Logo usage & architecture

              The heart of our brand architecture is the TELUS logo. The following guides will help you go to market as ‘one’ TELUS and make the brand and its offering easy to understand to customers.


              Our commitment to accessibility

              At TELUS we’re committed to putting our customer’s needs first regardless of their abilities, devices or screen size. We want all our customers to enjoy a great digital experience, so accessibility is at the heart of every experience.


              Product & service naming

              It is important that the names of our products are simple for our consumers and allow for an organized growth for future products. These guides provide naming constructs, hierarchies and criteria to help with the development of product and service naming across all lines of business.


              Stationery and templates

              The following tools are for you to use when you are creating internal and external communications, ensuring consistency at every part of the customer journey.


              Trademarks and legal

              It is vital to the business that trademarks and legal conventions are used correctly in all TELUS messaging. Improper use of a trademark can result in losing exclusive rights. It is also important that our customer messaging is transparent and includes legal requirements. 

              The following information will help you use the TELUS legal name and trademarks correctly. 


              Training

              At TELUS, we believe you can’t talk about something or advocate for it if you don’t understand it. We have gathered training resources and tools to help all our team members, agency partners and vendors share our brand story.