Digital Life

Creating a connected experience for our customers.


Why we love Digital Life

We know that our customers want a seamless journey whether they’re in a store, on the website or walking by an ad.

This initiative brings that connected experience to life by building awareness of our line of digital accessories – technology that customers find useful in their daily lives.

What we learned

Initially positioned as a research tool to help us compete with other best-in-class retailers, Digital Life helps us understand the needs of our customers better through connected tech.

Digital accessories like Google Home and TELUS Drive+ Connected Car help us become a destination for all things tech, including how to lead a connected life.

Taking more liberties in what we can put in market has really paid off for us. What makes us successful as a team is that we are driven and motivated by data.

Emily Ryan
Product Owner, Digital Life

Taking more liberties in what we can put in market has really paid off for us. What makes us successful as a team is that we are driven and motivated by data.

Emily Ryan
Product Owner, Digital Life

What’s great about it

The best thing about Digital Life is that we’re building content around a style of living. This has made a big difference – we’re tapping into a lifestyle our customers are responding well to.

Bringing it together

Our work allows us to understand how to create an experience that ties in smart content, design and tech together.

By coordinating our efforts as a team inside and outside TELUS Digital, we’re telling a unique story that touches on the human emotions of our customers.