Empowering Canadians with connectivity
We are on a mission to create a safer, friendlier world online through our educational initiatives and innovative support for our communities. As part of our long-term commitment to help youth realize their full potential we invest in educational initiatives to promote friendly and responsible online behaviour, notably, our promise to help #EndBullying and to facilitate digital literacy through our TELUS Wise program.
TELUS Wise, now in its seventh year and endorsed by the Canadian Association of Chiefs of Police, is a free digital literacy educational program that provides workshops and online resources related to protecting our citizen’s online security, privacy and reputation, rising above cyberbullying, and using technology responsibly.
Since inception, over 250,000 Canadians of all ages have participated in our free TELUS Wise workshops, which include:
TELUS Wise footprint: helps elementary school children learn how to be good digital citizens and keep their digital footprint clean.
TELUS Wise impact: engages middle school and junior high students in a conversation around cyberbullying, helping them explore and understand different options for safe and appropriate ways of intervening when they witness cruel behaviour online.
TELUS Wise in control: engages middle school, junior high and high school students in a discussion about cyberbullying, identity theft, protecting and positively growing their online reputation and more.
TELUS Wise happiness: newly launched in 2019, this workshop engages high school students in a conversation about building and maintaining a healthy relationship with technology.
TELUS Wise: intended for adults, this workshop covers topics such as living and parenting in a digital society, as well as internet, smartphone and social media safety.
TELUS Wise seniors: engages Canadian seniors in a discussion about how to participate safely in our growing digital society.
Our workshops are delivered by hundreds of committed TELUS Wise Ambassadors, consisting of TELUS employees, retirees, and members of the community, such as police school resource officers from 29 police services across the country.
In 2019, we launched online versions of our youth workshops, enabling educators and students, especially those in rural communities, to more easily access program information. We also continued our work with our peers at TELUS International and delivered 15 TELUS Wise workshops in the Philippines, Bulgaria, Romania, El Salvador and Guatemala.
Working together to #EndBullying
We work collaboratively with many of our partners in communities across Canada to promote the important #EndBullying message, including WE, the CFL and Hockey Canada.
Through our 13-year partnership with WE, hundreds of thousands of youth have been empowered to rise above to #EndBullying. As the national co-title sponsor of WE Day events, in 2019, we shared our #EndBullying message with over 70,000 youth at eight WE Day events across Canada. In addition, TELUS Wise information and messaging has been integrated into the ‘We Rise Above’ campaign and curriculum.
Canadian Football League (CFL)
In 2019, TELUS launched #EndBullying All-Stars with our CFL partner teams, including the BC Lions, Calgary Stampeders, Edmonton Eskimos, Hamilton Tiger-Cats and Ottawa REDBLACKS. #EndBullying All-Stars is an umbrella program that promotes the importance of online safety while bringing TELUS Wise workshops led by CFL players to local schools.
Hockey Canada (The Code):
The Code is an extension of TELUS Wise and is designed specifically for the hockey community. The program offers customized, free digitized educational tools, resources and workshops to help hockey fans, players and families safely and respectfully navigate digital spaces. The Code is also a pledge that every player, fan, coach, parent, etc. can be a good digital citizen and a great teammate.Watch video and read about The Code
Hockey Canada (World Juniors)
For the 2019/2020 World Juniors, TELUS premiered a new #EndBullying brand spot featuring Max Comtois, Team Canada’s captain from last year’s 2018/2019 IIHF World Junior Championship. The story highlights the fans that took a stand to support Max on social media after missing a shot during the quarterfinals and encouraged Canadians to cheer on Team Canada respectfully during this year’s tournament.Watch the video