Today’s youth are the most electronically connected generation of all time. Mobile devices play a central role in their daily lives, from connecting with friends to keeping up with what’s happening in the world around them, youth see their phones as an extension of themselves. Together with WE, we are expanding on this phenomenon to enable youth to use the power of technology to stand up for what they believe in and create a community of support for causes that matter to them.
TELUS and WE have a shared vision – together, we want to help engage and empower youth to harness their innovative ideas, make positive change and become community leaders, both locally and globally.
Our partnership goes back to 2007. Since then, our company and our team have given more than $20+ million dollars to support WE’s efforts in Canada and around the world. Together, we are connecting with our youth and providing them the support and tools they need to act on their desire to change the world, one community at a time.
WE Day – Engaging youth to take action
WE Day, WE’s annual youth-empowerment event, brings together world-renowned speakers and performers with Canadian students to inspire them to give back to their communities, both at home and abroad. TELUS has supported WE and WE Day since the inaugural WE Day event in 2007. In 2012, TELUS built on this commitment by becoming the national co-title sponsor of WE Day events across Canada.
At WE Day, young people across Canada join together to celebrate their power to change the world, learn about pressing social issues and gain the motivation to take action. Together, through our partnership, we’re helping inspire young leaders and building positive social change by inspiring youth to rise above to #EndBullying, our focus at WE Day events across the country.