Reason for the Rink
TELUS and our team members are wholeheartedly committed to giving back to the communities where we live and work. Last year alone, TELUS, our team members and retirees volunteered more than 830,000 hours. Inspired by our team, this spring, as part of a national marketing campaign called The Giving Effect, we put a call out to Canadians on social media to find out how they give back to their local communities. Among hundreds of stories that were submitted, one story stood out as a truly inspiring example of how one act of giving can inspire a larger movement. It’s the story of Todd Churchill, the man behind “Reason for the Rink”.
In 2011, Todd Churchill’s youngest son Carter was born and later diagnosed with cerebral palsy in January 2012. The following year, Todd came up with the idea to build a hockey rink in his backyard in Portugal Cove-St. Philip’s Newfoundland.
“As a parent, when your child receives a diagnosis like that your first instinct is to do whatever you can to try and make your child better or correct whatever the issue is. Unfortunately for Carter, it’s not really possible. Hopefully there will be advances in medical sciences that will help him in the future, but currently there isn’t so [my wife and I] decided the next best thing would be to help charities that help children like Carter so we’ve really, since he was born, thrown all our passions and energies behind doing that.” said Todd.
Todd raises money for local charities that help support children like their son by renting out his rink for games and tournaments. “For us, the work we do with the charities is very much a therapeutic exercise. Carter is truly a little fighter and has never lost his smile even with all that he has gone through,” said Todd.
TELUS initially planned on giving Todd $5,000 to support a charity of his choice, but was so inspired by his story decided to increase the donation to $11,244 – the exact amount needed to help achieve his 2016 fundraising goal of $100,000 six months ahead of schedule. The TELUS donation will be split between two local charities: Rainbow Riders, a therapeutic horse riding centre in St. John’s, and Easter Seals Newfoundland, an organization dedicated to providing programs for people living with disabilities.
The Churchill family truly exemplifies The Giving Effect and the idea that every act of giving, big or small, inspires another. “Todd is one person who is doing something in their community but is part of, and it’s creating, a much larger ripple effect of good,” says Laura Hearn, Senior Manager of Community Investment Marketing at TELUS.
To learn more about Reason for the Rink visit reasonfortherink.com.
“For us, the work we do with the charities is very much a therapeutic exercise. Carter is truly a little fighter and has never lost his smile even with all that he has gone through...”