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AI FOR FMCGS

AI that moves Consumer Goods

From the office to the shelf, our powerful AI tools help you win at every stage of the trade lifecycle

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Master your FMCG trade strategy

  • Decorative

    Automate everyday tasks

    Skip the data chasing and repetitive admin work. Integrated AI tools handle the heavy lifting so you can focus on active growth strategy.

  • Scale trade team intelligence

    Help your new hires get up to speed quickly and turn current users into power users, unlocking deeper commercial insights with less effort.

  • Get New Insights Icon

    Bridge strategy and execution

    Get the clear insights you need to quickly close the gap between your head office promotional strategy and actual on-shelf reality.

  • Deploy with confidence

    Safeguard your operations in a secure AI environment that protects and never stores your proprietary data so you can work with total peace of mind.

AI insights from planning to execution

  • trade promotion management ai assistant dashboard

    TELUS Trade Promotion Management

    Drive value from every promotion

    Capture hidden growth, reclaim hours of lost time and scale your team's expertise with performance excellence from AI Assistant in TELUS TPM.

    Explore AI Assistant
  • Image recognition app for scanning beauty and wellness products, showcasing retail execution software features.

    TELUS Retail Execution

    Achieve the perfect store

    Automate store audits, grow share of shelf and achieve perfect store compliance with image recognition features in TELUS Retail Execution.

    Explore Image Recognition

Do what you do everyday, better and faster

Turn complexity into commercial advantage with our AI Assistant and image recognition features.

  • AI Assistant for TELUS Trade Promotion Management

    Maximise retail trade spend ROI using AI-driven visibility to quickly surface hidden growth opportunities and execution gaps across complex promotion data.

  • Image Recognition for TELUS Retail Execution

    Capture better data faster, so your reps can focus on driving sales. Replace error-prone manual data entry with 95% accurate photo analysis, and finish shelf audits in under 7 minutes*.

AI-powered impact

  • 95%image recognition accuracy helps teams replace manual data entry and finish shelf audits in under 7 minutes*
  • 10secshelf audit report results allow reps resolve issues in the same store visit*
  • 15%ROI lift can be achieved by using trade software with advanced capabilities**
A person holding a yogurt package in front of grocery store shelves filled with various dairy products.

Great products. Actionable data. Valuable expertise.

We help you make the right call, at the right time, every time.

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* SoftServe Business Systems, “IR Secures On-Trade ROI” https://softservebs.com/en/resources/ir-secures-on-trade-roi/ ** Market Growth Reports, “Trade Promotion Management and Optimization for the Consumer Goods Companies” https://www.marketgrowthreports.com/blog/trade-promotion-management-and-optimization-for-the-consumer-goods-companies-170