Blog components and best practices
Tl;dr
Surfacing compelling content at the top of the page is the best way to keep readers interested. This might include:
Key insights
Top findings
Summarized point
Make conversion prominent
Inspire measurable action
The image spec for the above image CTA is 470px × 312px.
Our goal is to optimize for conversion. Any content that veers from this goal should be cut.
Callouts provide visual breakup of content in addition to highlighting key facts or points of interest.
Optionally, an author name for quotes
Headings and subheadings
Organize content
Simplifying and organizing content under headings and subheads helps visitors scan for the parts that most interest them. Balancing content in columns is critical.
Accessibility
H1 headings are reserved for the page title, so H2 is the next level down, and every descending level should relate to the level above it.
Body copy is also good, but minimizing it to keep the overall piece scannable is vital.
Present the intended action
The value of content can only be proven through measurable interactions, so steer visitors through calls to action.
Designing insights
Metric result
Use three column layouts for more consumable facts or results.
Iconography
Visual indicators aid in scanning through and identifying content of interest.
Wayfinding
This content layout can also help readers navigate through resources.
Create optional linksAny citations should be noted and linked to here.
