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Food & Beverage Study, Feature1 - EMEA/APAC

FMCG manufacturers seeking a competitive advantage in 2026

Food & Beverage Study, Feature2 - EMEA/APAC

Trade Marketing & Revenue Growth Management teams

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Sales Leaders expanding into US, UK or Australian markets

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Brand Managers navigating loyalty erosion

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Innovation Teams developing flavour and product strategies

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Who should download this report?

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Food & Beverage Study, Impact CTA - EMEA/APAC

Stop competing on price alone. Discover the winning combination of price optimisation, flavour innovation and strategic brand differentiation that's driving growth for leading FMCG brands

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Your competitive edge starts here

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Our expanded study of 3K+ consumers in the US, UK, and Australia reveals how top brands capture market share through strategic price, flavour innovation, and brand differentiation.

Learn winning strategies as 73% of consumers increase deal-seeking amid shifting shopping patterns.

Start exploring winning CPG strategies to drive your brand's growth.

Download the global study now

Unlock 24 pages of data-driven insights, regional behaviour analysis, and strategic frameworks with real-world brand tactics!

Download your complimentary copy now and access:

Winning with price, flavour and brand

The 2026 FMCG Playbook

TELUS Consumer Goods 2026 FMCG Playbook EMEA APAC

Tailored tactics for UK, US and Australian markets

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Food & Beverage Study, Value Prop 1 - EMEA

Regional playbooks

Your escape route from margin-destroying price wars

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Flavour innovation

Whether to attack, defend, optimise or disrupt

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Category-specific strategies

What drives them and how to defend against it

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Food & Beverage Study, Value Prop 4 - EMEA

Brand switching triggers

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Food & Beverage Study, Value Prop 5 - EMEA

Gen Z's $360B+ spending power

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What you’ll discover inside: