How 1440 Foods is building a stronger trade promotion program with TELUS TPM
Executive summary: automated trade excellence
Effective trade promotion management (TPM) shapes a company's success. Following their separation from Nestlé, 1440 Foods struggled with spreadsheet-based trade promotion planning that created data blindspots, limited promotional spend tracking capabilities and a lack of real-time visibility into trade spend across their extensive retail network. By implementing TELUS Trade Promotion Management, 1440 Foods transformed their approach to planning, executing and analysing trade promotions. The solution eliminated error-prone processes and provided automated workflows with seamless ERP integration, enabling faster data-driven decisions and stronger relationships with key retail partners. This case study demonstrates how integrated, automated trade promotion management software can transform operational efficiency and retailer relationship management for consumer goods companies.
Software used: TELUS Trade Promotion Management
Smarter planning Removed manual Excel-based processes; increased profitability and accuracy
Streamlined settlements Significant decrease in outstanding deduction balance
Integrated efficiency Seamless ERP integration reduced load on large, shared services teams
About 1440 Foods
1440 Foods is a leading North American manufacturer of sports nutrition and active lifestyle products, with brands including Pure Protein, Body Fortress, MET-RX® and FITCRUNCH. They maintain a strong presence across multiple retail channels including:
club stores
mass retail
grocery
e-commerce
Challenge: Upgrading from manual data blind spots
Following their separation from Nestlé, 1440 Foods struggled with manual, spreadsheet-based trade promotion planning. This outdated approach created significant challenges:
Limited promotional spend tracking capabilities
Difficulty evaluating business performance metrics effectively
Lack of real-time visibility into trade spend
Manual processes prone to errors and delays
The company needed a trusted trade promotion management solution to streamline operations across their extensive retail network and improve retailer relationship management.
Solution: Implementing TELUS TPM for automated trade spend management
TELUS Trade Promotion Management (TPM) transformed 1440 Foods' approach to planning, executing and analysing trade promotions. The TPM software solution enabled them to:
Make faster, data-driven decisions
Strengthen relationships with key retail partners
Increase revenue growth
By streamlining processes and providing real-time visibility into promotional performance, our software helped 1440 Foods navigate the complex landscape of trade promotions with greater confidence and efficiency.
Key Implementation Features
The integrated trade promotion software connected directly with their ERP system, providing:
Seamless NetSuite integration
Automated deduction management
Near real-time promotional tracking
Comprehensive trade analytics and reporting
"Knowing where the company stands with trade spend gives our team great confidence. Our team easily accesses reports, and the system updates spend and expense events multiple times a day.”
August Pimentel, Revenue Growth Manager, 1440 Foods
Results: Optimising operations and retailer connections
Implementing our solution revolutionised 1440 Foods' approach to promotional planning. The impact of TELUS Trade Promotion Management (TPM) is felt across multiple areas of the business, delivering a range of measurable improvements:
Reduced deduction balance
Improved budget tracking and awareness
Enhanced promotional planning capabilities
Stronger retailer relationships
More competitive sales team performance
Looking forward, 1440 Foods can further enhance profitability and analysis by integrating TELUS Trade Promotion Optimisation (TPO) into their trade strategy.
“TELUS TPM enables us to make faster, smarter decisions using real-time data.”
August Pimentel, Revenue Growth Manager, 1440 Foods
Implementation Success Factors
Weekly progress calls and responsive TELUS support team throughout the six-month implementation
Smooth adoption across the organisation
NetSuite integration reducing shared services workload
"The TELUS team was a real partner with us during implementation. They were there with us every step of the way until we were completely comfortable with the system."
August Pimentel, Revenue Growth Manager, 1440 Foods
Key Takeaways for CPG Companies
This case study demonstrates how modern trade promotion management software can transform:
Manual promotional processes into automated workflows
Limited trade spend visibility into real-time analytics
Retailer relationship challenges into partnership opportunities
Deduction management issues into streamlined settlements
Why TELUS is a clear choice for your TPM needs
TELUS trade promotion management has been trusted by hundreds of retail CPG and foodservice companies worldwide. Our AI-driven solutions are scalable, flexible and purpose-built to meet the unique needs of your business – and backed by a team with over 20 years of experience in helping businesses deliver more profitable trade spend from planning to execution.
Boost your trade promotion performance
TELUS Trade Promotion Management software empowers CPG companies to plan, execute, and optimise every promotional campaign with precision.
