End the cycle of unprofitable promotions
TELUS TRADE PROMOTION MANAGEMENT
End the cycle of unprofitable promotions.
See how leading CPGs use TELUS TPM to reduce analysis time from 1 week to 30 minutes and achieve 30% better forecasting.
Scale with confidence: 20 years of driving success for 300+ global clients
Over 20 years of industry experience
Use our decades of expertise and proven methods to navigate the daily challenges of the CPG industry.
Partnering with 15 of the top 20 CPGs
Join the global leaders who use our platform to grow their business and stay ahead of the competition.
7 Best-in-class awards
You can make decisions with confidence using a solution that industry experts consistently rank as best in class.
"Knowing where the company stands with trade spend gives our team great confidence. Our team easily accesses reports, and the system updates spend and expense events multiple times a day."
August Pimentel, Revenue Growth Manager, 1440 Foods
What to expect
Real-world results from CPG industry leaders
See how leading manufacturers use TELUS TPM to eliminate manual inefficiencies, recover lost revenue and transform raw data into actionable trade strategies.
Frequently Asked Questions:
Get quick answers to common questions regarding TELUS Trade Promotion Management (TPM).
Move beyond basic tracking to total trade visibility
Why companies choose TELUS TPM
Built for retail and foodservice
Purpose-built specifically for CPG companies managing complex retail and foodservice relationships, unlike generic solutions.
End-to-end visibility
Single auditable system of record with intuitive dashboards and flexible reporting options for complete spend control.
Advanced baseline management
Precise baseline identification with automatic adjustments for data anomalies and competitive activities.
Constraint-based optimization
Advanced scenario planning with data harmonization and promotion planning for retailers without syndicated data.
Trusted by hundreds of companies worldwide, from emerging brands to industry leaders
Ready to maximize every trade dollar?
Don’t let manual spreadsheets or legacy systems slow your 2026 growth. Download our side-by-side comparison guide of TELUS vs. other solutions to see how our TPM helps you reduce analysis time from 1 week to 30 minutes and achieve 30% better forecasting.